Sponsors and exhibitors no longer accept “exposure” as ROI. Attendees won’t settle for one-size-fits-all agendas. And organizers of B2B events are stuck in the middle, struggling to deliver value across every angle. Event budgets are tighter, expectations are higher, and every B2B event is under the microscope. What used to be “good enough” no longer […] The post B2B Events in 2025: Trends, Formats, and Winning Strategies appeared first on Events.com.
