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The B2B Buyer’s Journey: What Happens Before Sales Calls | Visible Logic
https://www.visiblelogic.com/blog/the-b2b-customers-journey-for-complex-products-what-happens-before-they-call-you/
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Most B2B buyers are 57–70% through their decision process before contacting sales. Learn how to engage earlier and build trust with content that converts.
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