Firmly has launched a platform designed to make it easier for merchants to adopt agentic commerce. The new Buy Now platform standardizes the emerging protocols for agentic AI commerce and enables merchants to make their products shoppable across all digital platforms, with no engineering effort required, the company said in a Wednesday (Nov. 5) press release emailed to PYMNTS. The platform provides a secure, standardized interface that solves the complexity around the many protocols, evolving...
