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From:
Allison Seboldt
(Uncensored)
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Replacing Universal Analytics - Plausible vs Fathom vs Simple Analytics
https://allisonseboldt.com/replacing-universal-analytics-plausible-vs-fathom-vs-simple-analytics/
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The time has come. The end is nigh. Google is officially sun setting Universal Analytics (UA) this year, and I'm tired of getting emails about it.