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The AdTech Book by Clearcode
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08. Tracking and Reporting Impressions, Clicks, and Conversions in AdTech Platforms - The AdTech Book by Clearcode
https://adtechbook.clearcode.cc/tracking-reporting/
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In this chapter, we’ll take a look at how they can track and view detailed reports about the performance of their campaigns, like impressions, clicks, and conversions.
