In this chapter, we take a look at the main digital advertising mediums and channels, including text and images ads, native ads, and display, video, and social media.| The AdTech Book by Clearcode
The AdTech Book has been contributed to and written by various team members of Clearcode — a full-service software development house that specializes in building AdTech and MarTech platforms.| The AdTech Book by Clearcode
Learn about the relationship between advertisers and publishers, as well as the basic of advertising such as important terms, metrics, and pricing models.| The AdTech Book by Clearcode
Take look at how advertising technology (AdTech) has evolved since the first display ad was appeared in 1994 on HotWired to today.| The AdTech Book by Clearcode
In this chapter, we take a look at the main AdTech platforms and intermediaries in the digital advertising ecoystem, from DSPs to DMPs and everything in between.| The AdTech Book by Clearcode
The advertiser and publisher sign an insertion order (IO), which is a document (often a contract) that outlines the terms of the campaign, including flight dates (start and end dates), placement, ad format and size, pricing model (e.g. CPM or CPC), and a few other details. The advertiser sends over a list (typically a spreadsheet) […]| The AdTech Book by Clearcode
Read this chapter of our AdTech Book to learn about how decide which users to show their ads to and how they manage their advertising budgets.| The AdTech Book by Clearcode
In this chapter, we’ll take a look at how they can track and view detailed reports about the performance of their campaigns, like impressions, clicks, and conversions.| The AdTech Book by Clearcode
Read this chapter to learn about the importance of identifying users in web browsers and mobile apps, and user identification methods.| The AdTech Book by Clearcode
Learn all about how programmatic advertising works, including real-time bidding (RTB), private marketplaces (PMPs), waterfalling, header bidding, and more.| The AdTech Book by Clearcode