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The AdTech Book by Clearcode
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04.The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem | The AdTech Book by Clearcode
https://adtechbook.clearcode.cc/adtech-platforms-and-intermediaries/
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In this chapter, we take a look at the main AdTech platforms and intermediaries in the digital advertising ecoystem, from DSPs to DMPs and everything in between.
