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From:
nickasbury.substack.com
(Uncensored)
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The Road to Hell, part 1 of 3 - by Nick Asbury
https://nickasbury.substack.com/p/the-road-to-hell-part-1-of-3
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My collected case against purpose, the movement that took over the business and branding world in the 2010s, and continues to lead nowhere good. This is part one: what it is and where it came from.
