An excerpt from my new book The Road to Hell, examining the case of influential purpose pioneer Simon Sinek.| nickasbury.substack.com
With commercial clients edging away from purpose, ad agencies may need to relearn how to do great charity advertising. And it's not easy.| nickasbury.substack.com
The second part of my not-very-concise case against corporate purpose, covering how it leads to worse marketing, and how it leads to worse social outcomes.| nickasbury.substack.com
A principle isn't a principle until it costs you money, said Bill Bernbach. In the wake of the 2022 purpose vibe shift, it's useful to look back at when and why he said it.| nickasbury.substack.com
In 'going purpose', Patagonia may have killed the thing it loves. Now, rather than relying on conflicted billionaires, we should embrace the humour and humility of Paul Newman.| nickasbury.substack.com
My collected case against purpose, the movement that took over the business and branding world in the 2010s, and continues to lead nowhere good. This is part one: what it is and where it came from.| nickasbury.substack.com