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From:
5 Circles Research
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When More is More: taking advantage of purchaser (mis)understanding of discounts. - 5 Circles Research
https://www.5circles.com/when-more-is-more/
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Should you offer a discount to kick start sales of a new product? Or to revive sales of a forgotten product or service? Pricing Gurus recommends you hold the line and treat discounts as temporary, lest you simply lower the prices.
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