Unfulfilled promises by the dealer and Toyota of America deepen customer satisfaction pothole; they could each could learn a few simple lessons about vehicle and customer service.| 5 Circles Research
Some companies disagree with the Pricing Gurus perspective that why value-based pricing is generally superior to cost-based pricing. Let's explore...| 5 Circles Research
Sometimes better value can come from paying a lot more for a product. Does this kind of extreme value pricing apply to your products and services?| 5 Circles Research
The Methow Valley Trails Organization's pricing offers a number of insights for pricing both services and products| 5 Circles Research
How a survey for Hertz became a training tool. Learn from others mistakes.| 5 Circles Research
What are the annual seasonal variations in your business and what are the trends over longer periods? How do trends affect your market research?| 5 Circles Research
Should you offer a discount to kick start sales of a new product? Or to revive sales of a forgotten product or service? Pricing Gurus recommends you hold the line and treat discounts as temporary, lest you simply lower the prices.| 5 Circles Research
Being innovative in pricing takes some good old-fashioned marketing work. You not only have to understand the value that you are delivering, but you also have to understand the personas that make up your customer base. Pricing Gurus has been tracking two companies that made significant innovative changes in their pricing structure: J.C. Penney and [Read More]| 5 Circles Research
Learning from an article in the New York Times, "Which Records Get Shattered?"; Nate Silver analyzing prospects for records at the 2012 Summer Olympics| 5 Circles Research
