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Leading Trade Groups Define “Made For Advertising” Websites | About the ANA | ANA
https://www.ana.net/content/show/id/pr-2023-09-made-for-advertising
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A consortium of marketing and advertising trade organizations today released a detailed definition of so-called “Made for Advertising” websites that the ANA said in a recent report comprise 21 percent of impressions and 15 percent of ad spend.
