As a leader in self-regulation, the ANA, through the Center for Ethical Marketing, helps businesses build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints.| www.ana.net
The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.| www.ana.net
A consortium of marketing and advertising trade organizations today released a detailed definition of so-called “Made for Advertising” websites that the ANA said in a recent report comprise 21 percent of impressions and 15 percent of ad spend.| www.ana.net