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Moving Size Guide Link Increases Conversion Rate by 22% in Apparel Ecommerce AB Test - Growth Rock
https://growthrock.co/size-guide-ab-test-apparel-ecommerce/
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We recently ran an AB test for an apparel ecommerce client where we moved the “Size Guide” link up the PDP, closer to the size dropdown. This test is interesting because CRO best practices suggest...
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