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ANA/DMA 2018 Response Rate Report: Performance and Cost Metrics Across Direct Media | Research Reports | Research Studies | All MKC Content | ANA
https://www.ana.net/miccontent/show/id/rr-2018-ana-dma-respose-rate
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The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.
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