The AIGA San Francisco chapter had founded the Women in Leadership & Design (WILD) program in 2018. Like many ‘extra-curricular’ activities, it fell dormant during the COVID-19 pandemic. Under the leadership of Rachel Gogel, AIGA SF Board Member and WILD Chair, we set out to re-activate WILD in early 2022. Assembling an ace board of design leaders, the WILD team would engage a new cohort of Bay Area women and non-binary creative professionals.
