There is no single ideal email send frequency that will fit all brands' needs. Therefore, marketers face the challenge of finding and fine-tuning the optimal frequency for their brands with rigorous testing and evaluation. Read on to discover the relationship between email send frequency and engagement among apparel retailers and how to optimize your send frequency for customer engagement, regardless of industry.| MarketingSherpa
Do you make the all-too-common mistake of relying on current customer feedback to decide how to acquire new customers? Last year John Deere (radically) revamped its market research tactics for the mass consumer marketplace, including:- Hiring a new in-house team- Changing focus from product-centric to consumer-centric- Mixing qualitative and quantitative dataThe results were fabulous. Deere achieved a 62% market share gain in the consumer mower arena.| MarketingSherpa
Your customers aren't all one and the same -- they're one of a kind. With today's technology, you can ensure your marketing approaches them that way, too. Identifying your buyer personas is one of the first steps you can take to formulate a fruitful relationship with your audience. Discover how NetProspex molded its website on its buyer personas to create a customized experience for visitors, producing a 900% increase in visit duration and a 171% increase in marketing-generated revenue.| MarketingSherpa
You need to understand the difference between "great" content and "meh" content to win in content marketing. More importantly, you need to understand what "great" means to your audience. In this article, see how one B2B firm tailored content to segments of its audience, and increased leads 124% after launch. You'll also learn how they dug deeper to target personas and earn great results.| MarketingSherpa
GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice. In this case study, we dig into a GIF-focused email campaign that established Dell as an esteemed MarketingSherpa Email Award winner. Read on for an inside look into an animated effort around Dell's convertibl...| MarketingSherpa
We asked speakers, sponsors and attendees of the upcoming Email Summit what is the most important information they would like to know about potential customers.We then posed those questions to 2,057 people to see what U.S. adults thought about the email marketing you send them.In this week’s chart, we share what customers think about promotional email frequency.| MarketingSherpa
Unless you’ve lived in a hole or have the world’s most effective crystal ball, the past year has probably made your head spin with the amount of disruptive shifts in attitudes and behaviors. Chief among those that should concern marketers is a new national conversation about the media. Do Americans trust the media? Do your customers? And most importantly, as you set your media budget, how much do they trust different media as advertising channels? Read on to see recent data from 1,200 U....| MarketingSherpa
