Pagination is still the most popular way to load new items on a website. However, the usability test sessions found “Load more” buttons combined with lazy-loading to be a superior implementation, resulting in a more seamless user experience. In this article, Christian Holst will present Baymard Institute’s usability research findings for both “Load more” buttons, infinite scrolling and pagination, including for both mobile and desktop. He’ll see how search results need to be...
