BeReal is the newest social app to make its mark, coming at a time when many were disillusioned with Instagram and its focus on algorithmic content. In 2022, it broke out in the US and UK with millions switching to the app, but has struggled to retain those users long term. Built by ex-GoPro employee Alexis Barreyat and Kévin Perreau and launched in late 2019, the basic premise of the app is to take a photo with the back and front camera at a random time each day. The impromptu nature of the...
