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The Ambiguous Success of Fear Based Advertising – Better Copy
https://bettercopy.org/2015/09/02/the-ambiguous-success-of-fear-based-advertising/
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advertising
psychology
fear
fundamentals
eppm
listerine
If you asked a layperson what they knew about advertising they might say “sex sells.” That’s been the summary of advertising for a very long time. But, fear may be as powerful a biological mo…
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