Diamonds are Bullshit – Better Copy
There isn’t really much difference between diamonds and other rocks coming out of the ground. So why are they the top choice now?| Better Copy
There isn’t really much difference between diamonds and other rocks coming out of the ground. So why are they the top choice now?| Better Copy
While billions of dollars are spent on political advertisements, they are generally ineffective. However, they do reveal a lot about both advertising and human nature.| Better Copy
World War I played an important role in modernizing the advertising industry. In fact, with the exception of aviation, you’d be hard pressed to find an industry more changed by the war than adverti…| Better Copy
Listerine had a dominant market share in mouthwash for decades. Scope repositioned their strength as a weakness and forced listerine to change their formula.| Better Copy
If you asked a layperson what they knew about advertising they might say “sex sells.” That’s been the summary of advertising for a very long time. But, fear may be as powerful a biological mo…| Better Copy
