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Medicine Breath: Scope gains market share – Better Copy
https://bettercopy.org/2015/09/04/medicine-breath-scope-gains-market-share/
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Tagged with:
advertising
scope
listerine
historic advertising
campaign analysis
medicine breath
mouthwash
repositioning
scratch & sniff
Listerine had a dominant market share in mouthwash for decades. Scope repositioned their strength as a weakness and forced listerine to change their formula.
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