A recent study by Phocuswright reveals a significant gap between what travellers believe about Sustainable Tourism and their actual practices. The research, presented at a conference in Florida, focused on six Western markets: the US, UK, Germany, France, Italy, and Spain. Through an online survey conducted from June 2 to June 26, 2023, and in-depth interviews with various travel industry participants, the study gathered insights from over 5,000 respondents and 21 organisations. None of the p...
