Wondering why your services are gathering more dust than dollars? Tired of being another face in the crowd of indistinguishable service offers? You're not alone, friend. After helping coaches and solo service providers market themselves for two decades, I can safely say that a generic service offering is pretty much a one-way ticket to Nowheresville. Why is this the case? Well, here's the painful truth — generic service offerings are like wallpaper. They're just there. They don't pop, they ...
