When was the last time you actually read a website’s Privacy Policy or Terms of Service? Be honest. Probably never. But if you run a business online, website| Digital Marketing Agency Charlotte, Greensboro, Salisbury NC
As a small business owner and solo female entrepreneur myself, I can relate to the experience of being a little fish in a big pond. There are many benefits to being your own boss. But scaling a solo service business can sometimes feel like you're in the middle of one of those outdoor obstacle courses in the mud – slipping around, trying to climb up hills, and falling flat on your face in the dirt. *Sigh* But hey, we're badass go-getters, and we're never afraid of a challenge now, are ...| Digital Marketing Agency Charlotte, Greensboro, Salisbury NC
If you feel like every other person is an entrepreneur these days – you’re not going crazy – you’re just living in the digital age, baby. Hell, even your neighbor’s dog is building a brand for himself, posting unboxing videos of his favorite chew toys and treats online. While the explosion of online content has given us access to an abundance of adorable dog videos (the true purpose of the internet), it’s not without its challenges. It’s becoming increasingly tricky for badass g...| Digital Marketing Agency Charlotte, Greensboro, Salisbury NC
Wondering why your services are gathering more dust than dollars? Tired of being another face in the crowd of indistinguishable service offers? You're not alone, friend. After helping coaches and solo service providers market themselves for two decades, I can safely say that a generic service offering is pretty much a one-way ticket to Nowheresville. Why is this the case? Well, here's the painful truth — generic service offerings are like wallpaper. They're just there. They don't pop, they ...| Digital Marketing Agency Charlotte, Greensboro, Salisbury NC
As a kickass business coach or consultant, your goal is to uplift and inspire your clients to be the best possible version of themselves so they can achieve their long-term goals and success. But how are you supposed to do that if you’re not presenting your most authentic and unapologetic self online? Sure, you’re an awesome coach with incredible people skills, a profound understanding of your industry, and a capacity for empathy that (almost) rivals any dog I’ve met and immediately fal...| Digital Marketing Agency Charlotte, Greensboro, Salisbury NC
I say this with love. It’s time you finally start acting like the badass entrepreneur that you really are. All too often, the greatest barrier to our success is ourselves. Whether that’s by clinging to your comfort zone or smothering yourself in your limiting beliefs, it’s time to stop your inner leeches from sucking the potential right out of you. Shockingly, but unfortunately, unsurprisingly, women entrepreneurs charge 28% less for their services than their male counterparts. And whil...| Digital Marketing Agency Charlotte, Greensboro, Salisbury NC
Tired of attracting the same low-paying clients and small coaching jobs? Want to swap the cheap clients for premium clients and make it rain those dollar bills? Of course, you do! Having spent 20+ years helping coaches and solo service providers brand and market themselves better, I can tell you from experience, everyone and their mamma wants to attract high-paying clients. And for good reason. High-paying clients tend to question pricing less, don't nitpick at little things about your servic...| Digital Marketing Agency Charlotte, Greensboro, Salisbury NC
Obi is kinda irresistible. At least we think so. Imagine strutting into a swanky restaurant, only to find it menu-less, bereft of any whiff of what culinary delights are on the menu. The chef, with a shrug, announces, 'We make food!' Well, thanks, Captain Obvious, but are we talking Ramen or Ratatouille? You wouldn’t stick around, right? Apply the same logic to your business. Your service packages, a.k.a service offer/offerings, are your Michelin-star menu that keeps your clients coming b...| Digital Marketing Agency Charlotte, Greensboro, Salisbury NC
Photo by Ayla Verschueren on Unsplash Let's get real for a minute. Your brand message is the lifeblood of your business. It's what separates the winners from the 'meh, who cares?', and can really help you cut through the noise online. But crafting compelling brand messaging isn't just about throwing around fancy words and hoping for the best. It's about connecting with your audience, solving their problems, and making them fall in love with your brand. But don't worry if creating strong brand...| Digital Marketing Agency Charlotte, Greensboro, Salisbury NC
Photo by Brooke Cagle on Unsplash Ah, the age-old debate. What's better for your business - branding or marketing? Which one should you invest your time and money into? A lot of people get really into this discussion (and we mean, really into it). Arguments have been started, fights have broken out, and friendships have ended because of marketing and branding. But what is actually better? If somebody sat down and did a comparative study of these two essential aspects of your business, what ...| Digital Marketing Agency Charlotte, Greensboro, Salisbury NC