FACT: No other marketing channel could ever beat the results a well-conceived viral strategy can deliver. When people tell others about a product, they do more than just inspiring new customers to try it out. They fuel your growth engine. But there’s a problem. Virality isn’t something you can just add to a product as an afterthought. You must build it into your product and the user experience. And in this post, we show you exactly how to do it.
