In short According to the 216-page B2B Technology Marketplaces Market Report 2024–2030, organizations are in the early stages of a paradigm shift in how they procure software - moving from traditional direct-sale to software marketplaces, a subset of B2B technology marketplaces. B2B software marketplaces are rising: They are the fastest-growing procurement channel: B2B software marketplaces are expected to make up 10% of all global enterprise software purchases by 2030; Dedicated platform p...
