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From:
CMO Alliance
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Only 5% of your market are ready to buy - what do you do?
https://www.cmoalliance.com/only-5-of-your-market-are-ready-to-buy-what-do-you-do/
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In the world of B2B marketing, only 5% of your potential audience are in market. The rest might not be ready for months, or even years, and most of the time they might not even know who you are.
