Yodel Mobile: App Marketing Agency for ASO, UA, & Creatives
As a leading global app marketing agency with 16+ years of experience, we specialize in App Store Optimization, UA, and Creative services for mobile apps.| Yodel Mobile
In 2025, mobile app retention rates remains a steep climb, and smart onboarding is more vital than ever. Globally, approximately 26% of users return on day 1 after installation, plunging to roughly 13% by day 7 and stabilising near 7% […] The post App retention rates: How smart onboarding drives long-term success appeared first on Yodel Mobile.| Yodel Mobile
You’ve optimised your app store optimisation (ASO) and your organic user base is growing day by day. That’s a great start, but the journey doesn’t end there. While acquisition is essential, retention is where long-term success lies, and this is […] The post What is a mobile CRM strategy, and why do you need one? appeared first on Yodel Mobile.| Yodel Mobile
As a leading global app marketing agency with 16+ years of experience, we specialize in App Store Optimization, UA, and Creative services for mobile apps.| Yodel Mobile
Apple has quietly rolled out a major update that gives developers and marketers more control over how their apps appear in App Store search. You can now assign keywords to Custom Product Pages (CPPs), allowing these tailored pages to appear […] The post Apple expands search visibility: Custom Product Pages can now target keywords appeared first on Yodel Mobile.| Yodel Mobile
You’ve nailed your acquisition strategy. But if your users are disappearing after Day 1, you’ve got a retention strategy problem, and you’re not alone. The average iOS app sees 96.3% churn. On Android, it’s even worse. In today’s oversaturated market, […] The post Is your app’s retention strategy actually working? – Webinar appeared first on Yodel Mobile.| Yodel Mobile
When most marketers think of App Store Optimisation (ASO), it’s usually in the context of acquisition. Keywords, screenshots, install rates, it’s all about visibility and getting users through the door. But in 2025, that mindset is shifting. The smartest app […] The post Post-install ASO: The underrated driver of retention and advocacy appeared first on Yodel Mobile.| Yodel Mobile
Welcome back to ‘Meet the Growthmakers’, our content series spotlighting the people shaping the future of app marketing. This time, we’re speaking to Jessica Spivey, Account Manager at Yodel Mobile, to discuss her approach to app growth, the challenges facing […] The post Meet the Growthmakers – Jessica Spivey appeared first on Yodel Mobile.| Yodel Mobile
The partnership aims to boost the Foundation’s HerVenture’s App’s reach among women entrepreneurs in Nigeria. We are delighted to announce our newest partnership with the Cherie Blair Foundation for Women as part of our pro-bono charity app marketing initiative, enhancing […] The post Yodel Mobile announces Cherie Blair Foundation for Women as latest partner in charity app initiative appeared first on Yodel Mobile.| Yodel Mobile
Finding trusted app marketing agencies to guide you through your growth journey has never been more vital.| Yodel Mobile
AI has well and truly made its mark on mobile marketing, and App Store Optimisation (ASO) is no exception.| Yodel Mobile
The app store landscape is evolving, and AI is at the heart of the transformation. As platforms like Apple and Google roll out AI-powered features across search, review moderation, and app discovery, traditional App Store Optimisation (ASO) tactics are no […] The post How AI is changing App Store Optimisation – Join our free webinar appeared first on Yodel Mobile.| Yodel Mobile
Google I/O 2025 brought a wave of announcements that signal big changes ahead, especially for those in the app marketing world.| Yodel Mobile
There’s no doubt that a strategic TikTok campaign can catapult an app into the spotlight, thanks to the platform’s viral potential to reach millions| Yodel Mobile
Discover the best app advertising platform for your business with our comprehensive guide. Compare pros and cons to make an informed decision. Choose wisely!| Yodel Mobile
Discover effective strategies to combat user app churn and increase retention for your mobile app business. Take action today to boost customer loyalty!| Yodel Mobile
Welcome to Meet the Growthmakers, starting with our very own Strategy Growth Director, Megan Dean| Yodel Mobile
Whether you're new to the world of app growth or looking to brush up on the latest performance metrics, this app marketing glossary.| Yodel Mobile
Maximize app retention rates with effective onboarding. Learn how to keep users coming back to your app. Click to improve your retention strategy now!| Yodel Mobile
Discover how Paid UA and App Store Optimization can boost your mobile app's visibility and downloads. Maximize your app's success today!| Yodel Mobile
Discover the perfect mobile tech stack for launching your app successfully. 1. Attribution Tool 2. In-App Analytics Tool 3. Mobile Automation Tool| Yodel Mobile
Discover the key steps to successful app launch through ASO and organic acquisition strategies. Optimize your app today!| Yodel Mobile
Discover the top ASO audit tips and real-life examples from our app store optimization audit event with AppFollow. Improve your app's visibility today!| Yodel Mobile
Learn essential aso video strategies for success in the latest Mastering Mobile Marketing video. Watch now and optimize your app for visibility!| Yodel Mobile
Discover the top 5 indexing factors that can boost your app store rankings. Learn how to optimize and improve your app's visibility today!| Yodel Mobile
Unlock the potential of your product with in-app and mobile app analytics tools. Understand your user and optimize your business strategy.| Yodel Mobile
Discover the perfect balance of aesthetics and user experience in paywall design. Upgrade your website with a visually captivating paywall today!| Yodel Mobile
Stay ahead in the app market by focusing on key metrics. Learn how to stay competitive and relevant. Drive success with data-driven app growth Metrics.| Yodel Mobile
Crafting a strong UX strategy is essential to meet these expectations, this is where A/B testing becomes a game-changer.| Yodel Mobile
Perfecting your mobile app monetisation strategy will do more than sell a product or service — it’s the gateway to your customers.| Yodel Mobile
Customer loyalty is vital for the long-term success of any subscription app. Building a strong, long-lasting relationship with your users.| Yodel Mobile
Discover the power of app personalization marketing to engage your audience. Create custom user experiences with our expert guidance.| Yodel Mobile
Learn how to optimize in app events for maximum App Store visibility. Elevate your ASO strategy with our helpful tips. Take your app to the next level now!| Yodel Mobile
Learn how to differentiate your mobile app by leveraging data-driven A/B Testing Tools. Stay ahead of the competition and user experience.| Yodel Mobile
Boost app installs and ROI with Custom Product Pages for Apple Search Ads, Facebook, TikTok, and more. Lower your CPI and watch your profits soar.| Yodel Mobile
These are our top 7 ASO growth metrics you should be tracking in 2025 to ensure high visibility and discoverability within app stores.| Yodel Mobile
Improve your app's visibility and boost installs with an effective App Store Optimization strategies. Learn how to optimize and succeed today!| Yodel Mobile
Discover the top 5 tips to boost your ASO strategy and connect with users. Take your app to the next level with these essential insights!| Yodel Mobile
Rich push notifications are a powerful way to keep users engaged. But what exactly makes a notification 'rich'? Find out in this blog.| Yodel Mobile
Apple has unvieled iOS 18, the latest and greatest update to their ecosystem. Read this blog to find out how it affects app marketers.| Yodel Mobile
As the seasonal holidays approach, we've provided you with a few savvy strategies to apply to your ecommerce app for best results.| Yodel Mobile
Find out which ASO ranking factors can reverse your app user decline on iOS in the first part of our analysis on app user decline.| Yodel Mobile
Read our app marketing guide, providing insight on the ways to manoeuvre app growth whilst managing acquisition costs.| Yodel Mobile
Mobile user acquisition strategies can make it challenging to decide which is the best option for you. Find out how these 10 strategies can help you!| Yodel Mobile
Discover how to craft an effective app acquisition strategy by comparing the strengths and features of Snapchat vs TikTok in this in-depth analysis.| Yodel Mobile
The e-commerce industry is currently worth more than $400 billion in the U.S. Are you taking an app-first approach to your app marketing efforts?| Yodel Mobile
Uncover the power of AI chatbots with ChatGPT to enhance your app marketing strategy. Stay competitive and explore other AI chatbot solutions today!| Yodel Mobile
Google Natural Language is a Google system that will help improve your ASO keywords. But first, you need to know how to use it effectively.| Yodel Mobile
Grow your mobile app with user acquisition services and campaign management. Drive high-value users and meet your growth targets. Contact us today!| Yodel Mobile
This policy explains the what, how, and why of the information Yodel Mobile collect when you visit our website.| Yodel Mobile
Transform your apps with our mobile consultancy services! Launch, scale, and optimize with expert strategy, retention, engagement, and monetization support.| Yodel Mobile
Our Creative Studio produces scroll-stopping mobile creatives for the app stores and app install campaigns. Boost CVR and increase ROI.| Yodel Mobile
Boost your app's organic acquisition and visibility with our app store optimization services. Increase your app's CVR and reach more users worldwide.| Yodel Mobile
If you’re asking yourself: “What is paid user acquisition and how can you maximise it to achieve app success,” then we've got you covered.| Yodel Mobile
Supercharge your app's performance with our promotional in-app purchases! Boost visibility, conversion, and sales with aso kpis today.| Yodel Mobile
Discover the importance of app store localization for global growth. Learn creative and metadata tips in our guide. Take your app to the next level now!| Yodel Mobile
App store success is no easy feat and is best achieved with the right combination of strategies. Read this blog to find out what that looks like.| Yodel Mobile
Understanding ASO and ASO Strategy is foundational knowledge for app professionals. Read here to learn about ASO and its nuances in 2024.| Yodel Mobile
Learn how to how to promote your app and increase your downloads with our expert tips. Start optimizing your app today for success!| Yodel Mobile
Stay ahead in the game with our app marketing blog and resources on ASO, UA, and App Strategy. Get expert analysis and tips to boost your app's success.| Yodel Mobile
High app crash rates can be the secret killer of your app’s marketing performance. Learning ways to detect and counteract this is imperative.| Yodel Mobile
Read for insights on how user acquisition and retention intersect and for strategies that can be used leveraging both.| Yodel Mobile
Read the insights that we've shared on the user acquisition funnel and how we can optimise it based on what we can learn from the customer acquisition funnel.| Yodel Mobile
Read through our exploration of best practices and potential outcomes of combining both organic and paid acquisition strategies.| Yodel Mobile
Your Google Play Store ASO efforts may have to be adjusted based on the changes that Google is currently making. Read here to find out more| Yodel Mobile
Discover the future with highlights from WWDC 2024. Explore software updates, innovative hardware, and transformative features unveiled by Apple.| Yodel Mobile
Our Complete Guide on SKAN offers you industry leading insights on everything you need to know about SKAN, from SKAN 3.0 to SKAN 4.0| Yodel Mobile
Catch up with our CEO Mick Rigby as he shares the Do's and Don'ts that will boost your Mobile App Growth Strategy.| Yodel Mobile
TikTok UGC connects you with an audience that is more open to ads than most general web users. Read more to find out how to leverage this!| Yodel Mobile
