Finding Your Brand Purpose: Why Is Your Brand Here? - The Branding Journal
Does your brand have a purpose? This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.| The Branding Journal
Does your brand have a purpose? This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.| The Branding Journal
What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in!| The Branding Journal
When I first discovered Stack Magazines, I fell in love with the idea of receiving a surprise independent…| The Branding Journal
As AI security enters a new phase of brand maturity, building deeper trust is the new firewall. A subject that is often overlooked in the world of AI security is establishing longer-term brand trust. As the major players in the AI space continue to consolidate and become more deeply integrated…| The Branding Journal
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About a year ago, Leffe chose to refine its brand experience by adding a new sense to its…| The Branding Journal
We all do the same thing before buying anything these days. We research, compare, and solicit primary reviews…| The Branding Journal
Discover essential branding tips for startups to stand out and thrive without breaking the bank. Focus on strategy, visual identity, and awareness.| The Branding Journal
Discover the transformative power of mascots in modern branding, from creating strong consumer bonds to enhancing memorable narratives.| The Branding Journal
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How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the…| The Branding Journal
Packaging, often called ‘the silent salesman’, is a crucial part of a brand’s product and branding strategy. However,…| The Branding Journal
When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if you’ve been paying attention, you’ll notice they’ve been quietly infiltrating the world of B2B. And the results are better than you think. From Salesforce’s Astro to Mailchimp’s Freddie, B2B companies are embracing…| The Branding Journal
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key…| The Branding Journal
Learn how to enhance brand awareness, recognition, and recall with key theoretical insights and practical strategies to make your brand unforgettable.| The Branding Journal
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. Explore what went wrong with New Coke and the branding lessons learned from this iconic marketing case.| The Branding Journal
The concept of brand equity explained in simple words, as well as how brands can achieve it and why it is important in the long-term.| The Branding Journal
This article defines brand image and outlines its importance, before looking at building, improving, and measuring brand image.| The Branding Journal
Discover how to create buyer personas using real customer insights to enhance your brand strategy. Learn the steps to develop a modern buyer persona.| The Branding Journal
Mastering strategic branding is a complex task. In a world that changes quickly, with new brands appearing all the time and business rules evolving, it's hard to keep up with trends and find special ways to build relevant brands. To stay ahead of the curve and create effective brand strategies, it's…| The Branding Journal
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the Cachapoal Valley in Central Chile, aimed to create new packaging and establish a new brand strategy, including naming and storytelling, to better represent its brand identity. DAf, a specialized creative agency with…| The Branding Journal
This article examines the development of Employer Value Propositions (EVPs) in Employer Branding, outlining common mistakes and presenting a model to align EVPs with candidate expectations.| The Branding Journal
Discover the power of aesthetic empathy – a secret ingredient that sets some brands apart from the rest.| The Branding Journal
What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in!| The Branding Journal
Tropicana’s 2009 packaging redesign failure is one of the most interesting case studies about branding through packaging design.| The Branding Journal
In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?| The Branding Journal
Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent about its operations and activities, it demonstrates to the world that it values its customers and all those it influences – treating them with the utmost respect. But how many companies, especially…| The Branding Journal
Discover the power of brand identity! Uncover the key elements that set your brand apart and drive success. Click to learn more.| The Branding Journal
