The global promotional products market keeps growing. It was $84.1 billion in 2021, is expected to reach $97.4 billion by 2025, and could hit $130.8 billion by 2033, growing at a rate of 3.75% per year. Companies spend heavily on these products to increase brand awareness, strengthen customer loyalty, and…| The Branding Journal
A few months ago, the French sports fashion company Lacoste made its debut in the hospitality sector with…| The Branding Journal
If you glance below the cover page of most brand strategies, you’ll find the usual suspects: the brand’s purpose, its mission, audiences, positioning, identity foundations, and visual identity. The fact is, there are several other crucial elements of a brand strategy that are often overlooked. So today, we thought it…| The Branding Journal
The rebranding of Cracker Barrel has been making headlines for the past few days and is being widely criticized on social media. After unveiling a new logo, the company faced significant backlash and ultimately decided to revert to its original design. The company's $700 million overhaul, which includes a new…| The Branding Journal
Does your brand have a purpose? This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.| The Branding Journal
When I first discovered Stack Magazines, I fell in love with the idea of receiving a surprise independent…| The Branding Journal
As AI security enters a new phase of brand maturity, building deeper trust is the new firewall. A subject that is often overlooked in the world of AI security is establishing longer-term brand trust. As the major players in the AI space continue to consolidate and become more deeply integrated…| The Branding Journal
About a year ago, Leffe chose to refine its brand experience by adding a new sense to its…| The Branding Journal
We all do the same thing before buying anything these days. We research, compare, and solicit primary reviews…| The Branding Journal
Discover essential branding tips for startups to stand out and thrive without breaking the bank. Focus on strategy, visual identity, and awareness.| The Branding Journal
How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the…| The Branding Journal
Learn how to enhance brand awareness, recognition, and recall with key theoretical insights and practical strategies to make your brand unforgettable.| The Branding Journal
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. Explore what went wrong with New Coke and the branding lessons learned from this iconic marketing case.| The Branding Journal
The concept of brand equity explained in simple words, as well as how brands can achieve it and why it is important in the long-term.| The Branding Journal
This article defines brand image and outlines its importance, before looking at building, improving, and measuring brand image.| The Branding Journal
Discover how to create buyer personas using real customer insights to enhance your brand strategy. Learn the steps to develop a modern buyer persona.| The Branding Journal
This article examines the development of Employer Value Propositions (EVPs) in Employer Branding, outlining common mistakes and presenting a model to align EVPs with candidate expectations.| The Branding Journal
Discover the power of aesthetic empathy – a secret ingredient that sets some brands apart from the rest.| The Branding Journal
What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in!| The Branding Journal
Tropicana’s 2009 packaging redesign failure is one of the most interesting case studies about branding through packaging design.| The Branding Journal
In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?| The Branding Journal
Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent about its operations and activities, it demonstrates to the world that it values its customers and all those it influences – treating them with the utmost respect. But how many companies, especially…| The Branding Journal
Discover the power of brand identity! Uncover the key elements that set your brand apart and drive success. Click to learn more.| The Branding Journal
