In this article, I’ll share what I’ve learned so far, why I believe it shouldn’t be about developer marketing but the developer experience, and how to approach each stage of your go-to-market strategy as it relates to crafting it to fit developer audiences.| Developer Marketing Alliance
Whether you’re a software engineer who’s been asked to write something for your company’s blog or documentation, or you’re a non-technical marketing person who’s trying to help their contributors improve their skills, here's how you can write better tutorials.| Developer Marketing Alliance
This case study aims to show how the ChatGPT API was marketed and the lessons you can learn from the company.| Developer Marketing Alliance
Developer relations (DevRel) is, in essence, marketing to developers. It’s a set of strategies used to reach and engage with developers where they are, as well as to connect your company to a technical audience.| Developer Marketing Alliance
We’ve discussed the importance of marketers getting into that headspace of a developer. That’s our ultimate goal, to bridge the gap between the marketer and the developer.| Developer Marketing Alliance
To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs.| Developer Marketing Alliance
Access exclusive content, certifications & OnDemand videos tailored for ambitious developer marketers and developer relations professionals.| Developer Marketing Alliance
Senior Product Marketing Manager, Shaziya Bandukia, outlines the benefits of developing a Voice of Developer program.| Developer Marketing Alliance
Developer marketing involves techniques and strategies aimed at raising awareness, driving adoption, and boosting the championing of SaaS platforms, tech solutions, etc. Peer validation is incredibly important in developer marketing, as is the relationship between marketers and developers.| Developer Marketing Alliance
Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way.| Developer Marketing Alliance
Whether your target audience is engineers or software developers, advocates can help you get the word out about your product. Here, we answer your most commonly asked questions about developer advocacy, so take a look.| Developer Marketing Alliance
Learn how to create and use developer personas to build better products. Includes practical examples, templates, and expert tips for understanding your technical audience.| Developer Marketing Alliance
The Developer Marketing Alliance Slack community is the perfect place to connect with like-minded marketers across the globe. You’ll be able to learn and grow alongside your peers, ask questions, find job opportunities, see the latest content, and much more.| Developer Marketing Alliance
Whether helping to fine-tune code or write documentation, here’s how developers can use ChatGPT| Developer Marketing Alliance
Whether you’re building a developer community from scratch or joining an existing, active one, you’ll find that investing time and effort into a dev community offers many benefits to both developers and marketers. We’re taking a look at them in this article.| Developer Marketing Alliance