Cerebral Selling - Modern Sales Training Based on Science and Empathy
From science to sentiment, Cerebral Selling is a collection of thoughtful articles, videos, and podcasts to help modern sellers in their journey of growth.| Cerebral Selling
From science to sentiment, Cerebral Selling is a collection of thoughtful articles, videos, and podcasts to help modern sellers in their journey of growth.| Cerebral Selling
If you sell AI-powered technology, a recent report by McKinsey shared a sobering statistic that should stop you in your tracks: 8 in 10 companies are using generative AI. Yet over 80% say it’s had no meaningful impact on their business. They refer to this as the “gen AI paradox”. But why is this happening? […] The post Selling AI Tech? Here are 3 Sales Shifts You Need to Make appeared first on Cerebral Selling.| Cerebral Selling
If you're using email for prospecting and lead generation, here are three critical factors you need to optimize to maximize your efforts.| Cerebral Selling
“Going for the no” when prospecting might be killing your deals. Here’s how to use it without insulting your buyer’s intelligence.| Cerebral Selling
Providing your reps with too much advice and direction can have unintended, long-lasting, negative consequences on performance. Here's why.| Cerebral Selling
Great sales discovery is about sparking high-value conversations. Here are 5 engaging questions to stop customers in their tracks.| Cerebral Selling
In a world where your customer's experience is the product, here are the top sales lessons from one of the best restaurants on earth.| Cerebral Selling
One of the biggest problems I hear consistently from my clients (even big, established companies) is that they get stuck in a sea-of-sameness and struggle to differentiate themselves from their competition. “We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! In the end, […] The post Losing sales because buyers see you as a commodity? Do these 3 things! appeared first on Cerebral Selling.| Cerebral Selling
Restaurant servers rely on tips to supplement their hourly wages. Not surprisingly then, numerous experiments have been carried out in the realm of social psychology to determine how and why customers leave the tips they do. In one such experiment, researchers explored the impact of giving customers a gift at the end of a meal; […] The post The Powerful Psychological Principle ALL Salespeople Need To Use More appeared first on Cerebral Selling.| Cerebral Selling
In the fierce battle for customer attention, many of the salespeople and leaders I work with in my practice come to me with the same problem. They feel they have a good value proposition and pitch, yet customers continue to ignore their outreach. They lead with statements like, “We can help you… …harness the power […] The post Customers ignoring your outreach? Make sure your message aligns with their journey appeared first on Cerebral Selling.| Cerebral Selling
Customers are ignoring your pitch is because you're leading with products and they care about problems. Here's how to connect the two.| Cerebral Selling
To have your pitch not only heard but deeply felt by your target audience, ditch the solutions and benefits and lead with problems instead.| Cerebral Selling
The tech you need to deliver killer virtual presentations with a detailed breakdown of the components I've used to create my home studio.| Cerebral Selling
