[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#161d24″ background_color_gradient_start=”#eef6fc” background_color_gradient_end=”#ccd8e0″ background_image=”https://infillion.com/wp-content/uploads/2022/02/momentum-blue.png” background_size=”initial” background_position=”top_left” width=”100%” custom_padding=”10vw||10vw||true|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _...| Infillion
Open up the limitless possibilities of programmatic through customizable, fully transparent, and optimized execution – delivering unbeatable performance for any vertical, across any channel.| Infillion
Advertising Week 2025 made one thing clear: retail media has moved from experiment to essential. It is no longer a niche channel or a shopper-marketing sideshow—it is the connective tissue of modern advertising. The post What Advertising Week 2025 Got Right About Retail Media appeared first on Infillion.| Infillion
Tax filing is not a single date on the calendar. For tax preparation companies, it is a four-month free-for-all where attention is scarce and competition is fierce. The post How to Win Tax Season 2026 Without Wasting a Dollar appeared first on Infillion.| Infillion
Amid the AI hype and retail media buzz, one shift cut through louder than any panel: the industry finally admitted the Frankenstack doesn’t work. The era of bolted-together ad tech is coming to an end, and composable ad tech platforms are taking its place.| Infillion
Hispanic Heritage Month in the United States runs from September 15 to October 15 each year. The half-month-to-half-month structure might seem peculiar, but the reason for this is that these dates overlap with the independence celebrations of a number of Hispanic countries (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile).| Infillion
The rise of GLP-1 medications (like Ozempic and Mounjaro) for weight loss has kicked off a modern wellness revolution – one so widespread that “everyone and their moms” seem to be talking about it. How can savvy marketers leverage these trends (using tools like Infillion’s ad network) to stay ahead? The post The GLP-1 Revolution: An Infillion Refresher appeared first on Infillion.| Infillion
In the not-too-distant future, the most important, most targeted, most discussed consumers will be Spanish-speakers that watch anime. The post How Do You Appeal to a $4.1 Trillion Audience? Speak Their Language appeared first on Infillion.| Infillion
AI has moved beyond hype. It’s now helping people shop smarter, faster, and in ways that actually feel personal. As we highlight in the Infillion Holiday 2025 Playbook, a remarkable 88% of consumers report a positive impact from AI in their shopping journeys, and 69% say they’re more likely to embrace it this year. The post From Automation to Magic: AI-Powered Strategies That Delight Holiday Shoppers appeared first on Infillion.| Infillion
It goes without saying that the advertising industry’s creative options have exploded beyond the simple 30-second TV spot. From interactive streaming ads that take the form of games or quizzes, to mobile ads with built-in AI chatbots, the possibilities for brands seem boundless. The post How Healthcare Ad Innovators Work Creatively Within Regulatory Restraints appeared first on Infillion.| Infillion
Small Business Saturday, which sits right in between Black Friday and Cyber Monday, is a relatively recent addition to holiday shoppers’ calendars. Founded in 2010 as an initiative backed by American Express, its influence has surged fast and continues to grow. The post Small Scale, Big Returns: Tapping Local Power in a National Holiday Landscape appeared first on Infillion.| Infillion
Attention is the ultimate scarcity in advertising, and it’s never been more true than in today’s media ecosystem. Consumers toggle between apps, scroll through endless feeds, and stream on multiple screens simultaneously – which means the average brand message has mere seconds to make an impact. So how do modern marketers stay top-of-mind, let alone drive action? The post Retargeting Reimagined: How Smart Sequencing Turns Attention Into Action appeared first on Infillion.| Infillion
Conversations about AI were, predictably, everywhere at Cannes Lions. From the rise of agentic systems within holding companies to the use of generative technology in building and customizing creative, it was unavoidable. The post Where’s The Humanity In AI? We Asked Advertising Leaders appeared first on Infillion.| Infillion
For media planners, summer’s the time to plan for the forthcoming holiday season – and for 2025, the outlook hasn’t been clear. Amid inflation and recession fears, are consumers slowing down on spending? The post Smarter Spending, Savvier Campaigns: Navigating Holiday 2025’s Value-First Consumer Mindset appeared first on Infillion.| Infillion
For decades, financial services companies have established a reputation for globally iconic brand campaigns – and it’s made them the envy of the advertising industry. But what’s more, they’re able not just to inspire but to drive conversions. The post Inspirational Ads That Perform: Priceless Insights From Financial Services appeared first on Infillion.| Infillion
Retail media networks catapulted into the advertising spotlight a few years ago, a trend driven in part by the promises of rich first-party data from retailers’ shopping data and loyalty companies. The post Smart Partnerships Are Driving Retail Media’s Next Act appeared first on Infillion.| Infillion
Former AdTheorent CRO and Conversant President to Lead Infillion's Largest Division The post Bill Todd, Ad Tech Pioneer, Joins Infillion appeared first on Infillion.| Infillion
If you’ve spent enough time working in advertising, you know that a few things are true about marketing to live sports audiences. One, fans are passionate, and they’re paying attention in a way that’s the envy of brands. But on the other hand, they’re not there for the brands – they’re there for the game, the race, or the team. The post Not All Attention Is Created Equal – Especially In Sports appeared first on Infillion.| Infillion
Your airline is an ad platform now – and so is your bank. Commerce media networks are one of the most interesting areas of growth in advertising, and at Cannes Lions, plenty of them were onsite to talk about it. The post The Consumer-First Approach To Commerce Media Network Success appeared first on Infillion.| Infillion
Advertisers that prioritize higher AU scores consistently see full-funnel lifts; Infillion's TrueX units score 22% above 2024 AU benchmarks across devices The post Infillion Brings Adelaide’s AU Metric to Interactive Video to Help Advertisers Move Beyond Passive Viewability appeared first on Infillion.| Infillion
If you have attended a music festival sometime in the past 20 years, you’ve probably wasted at least 5 minutes holding your phone above your head, trying to get even the slightest bit of signal with little success. The post How Digital Out-Of-Home Is Turning Up The Volume At Music Festivals appeared first on Infillion.| Infillion
In an era in which every impression is scrutinized and every dollar demands accountability, precision isn’t optional – it’s essential. That’s why at Infillion we are continually evolving the MediaMath platform to support what matters most to advertisers: Maximizing performance without unnecessary spend. The post Smarter Targeting, Greater Value: Advancing Efficiency with Segment Optimization appeared first on Infillion.| Infillion
Summer may have just kicked off, but eventually it’ll fade… and Friday Night Lights will flicker on across the country as all eyes turn to fall sports. For the eyes of advertisers eager to reach highly captivated game-day audiences, now’s the time to start planning. The post Waiting All Year For Fall Sports? Here’s How Infillion Can Help Your Ads Win appeared first on Infillion.| Infillion
What if your DSP was the reason you were overpaying for premium inventory? That’s the question Media Thesis set out to answer in a series of head-to-head real-world performance tests comparing the market’s top demand-side platforms. The post MediaMath Outperformed the Competition—and Earned a Strategic Partnership appeared first on Infillion.| Infillion
Microsoft has officially announced it’s winding down Xandr, with a full transition expected by February 2026. In the wake of this news, advertisers are left to consider what is next for them. The post Looking For A Successor To Xandr? MediaMath Is Engineered For What’s Next appeared first on Infillion.| Infillion
Retail media has rapidly evolved from a growing opportunity to a cornerstone of digital advertising, and is on track to reach nearly $166 billion globally in 2025. The post Smarter Segmentation, Stronger Returns: How Walmart Connect Mexico Is Driving Retail Media Performance appeared first on Infillion.| Infillion
The 2020s have been defined by relentless uncertainty across every industry. For brands and advertisers, it’s been one curveball after another - with the pandemic, AI, and inflation rapidly altering consumer behavior and shifting goal posts. The post How Brands Can Win In Times Of Uncertainty appeared first on Infillion.| Infillion
Ad tech is a chaotic business. And at an industry confab like this week’s POSSIBLE conference in Miami, that chaos jumps out of dashboards and spreadsheets and comes to life. The post Cutting Through Programmatic Chaos at POSSIBLE appeared first on Infillion.| Infillion
What if your media platform could not only follow instructions, but actually understand intent, reason through nuance, and take autonomous action – all without sacrificing brand safety or human oversight? The post From Automation to Autonomy: How Agentic AI Is Rewriting the Rules of Adtech appeared first on Infillion.| Infillion
The evolving consumer and legal landscape positions cannabis alongside other regulated industries like alcohol and gambling, operating within a framework of mainstream acceptance and oversight. The post High Expectations, Higher ROI: Fresh Programmatic Strategies For Legal Cannabis appeared first on Infillion.| Infillion
The term “Easter egg” – a hidden message, feature, or experience within a piece of creative work, designed for hardcore viewers or fans to stumble upon – turns 45 this year. The post How “Easter eggs” can infuse your ads with year-round delight appeared first on Infillion.| Infillion
Infillion is proud to announce a successful lineup of honors in the annual IAC Awards, a competition that has been honoring digital ad development since the early days of internet advertising. This year, 15 of our campaigns were honored – a new record for our company. The post 15 Infillion Ad Campaigns Win In 2025 IAC Awards appeared first on Infillion.| Infillion
With the programmatic advertising landscape evolving rapidly, ensuring media quality has never been more critical. The post How MediaMath Empowers Smarter Buying To Combat Programmatic Ad Waste appeared first on Infillion.| Infillion
For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in front of the right audience. An oversimplification, perhaps, but those are the core ingredients – and they stand true for just about any company in the vertical of any size. The post Fresh Strategies for Tier 2 and Tier 3 Auto Advertising appeared first on Infillion.| Infillion
Retail media networks have become a dominant force in digital advertising, giving brands direct access to highly engaged shoppers at the moment of purchase. Historically, RMNs’ growth has been fueled in large part by endemic advertisers, but a new wave is emerging: non-endemic advertisers, or advertisers whose products aren’t for sale at that retailer. The post Not A CPG Brand? Retail Media Can Still Be Your Secret Weapon appeared first on Infillion.| Infillion
At Infillion, we believe in the power of precise measurement to drive smarter advertising decisions. That’s why we’re excited to announce that Arrival, our industry-leading real-world foot traffic measurement solution, is now available on MediaMath. The post Arrival, Infillion’s Cutting-Edge Foot Traffic Measurement, Comes To MediaMath appeared first on Infillion.| Infillion
Adtech and CTV Leader to Propel Go-to-Market Strategy for Infillion’s Differentiated Media Solutions and Proprietary Advertising Technology The post Infillion Appoints Brett Sanderson as VP of Product Marketing appeared first on Infillion.| Infillion
Winning an award isn’t just about talent—it’s about strategy. With declining theater attendance and an expanding voting body, FYC campaigns now rely on viral moments, personalized outreach, and hyper-targeted digital ads to stand out. In a crowded content landscape, smart marketing can make all the difference. The post The New Face Of Awards Season Ad Campaigns appeared first on Infillion.| Infillion
Off-site channels are reshaping retail media, allowing retailers to re-engage shoppers across streaming, web, audio, and digital screens. With over 1 in 5 U.S. retail media dollars shifting off-site, brands are leveraging first-party data to expand reach and maximize impact. The post Off-Site Channels: Retail Media’s Next Big Opportunity appeared first on Infillion.| Infillion
With the Super Bowl in the rear view mirror, all eyes turn to spring sports. Particularly the eyes of advertisers looking to reach these highly captivated audiences. The post Spring Sports Are Here. Are Your Ads Ready? appeared first on Infillion.| Infillion
Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social media. Discover the biggest marketing trends that stole the spotlight from AI-driven ads to celebrity cameos and second-screen engagement. The post Super Bowl LIX: Infillion’s Take On This Year’s Ads appeared first on Infillion.| Infillion
Romance content is still sizzling across screens after what’s become an annual holiday blitz of festive romantic comedies. And they’re also an enormous – and often overlooked – source of attention for advertisers. The post Why Advertisers Should Swipe Right on Romance Content appeared first on Infillion.| Infillion
Seasoned Adtech and CTV Leaders Bring Expertise to Infillion’s Client Partnerships Team.| Infillion
The NFL is one of the last great cultural stages where millions of fans come together in real time. But the way audiences experience the season — and the way brands need to show up — is evolving at record speed.| Infillion
Discover proven Halloween marketing tactics for 2025. Use first-party data, contextual targeting, and immersive ad formats specifically designed to reach high-intent seasonal shoppers before they buy. The post Scary Good Marketing Moves appeared first on Infillion.| Infillion
Discover how retail media networks (RMNs) can bridge brand and performance budgets with programmatic, full-funnel strategies. The post Retail Media’s Budget Tug-of-War: Uniting Brand and Demand Through Full-Funnel Strategies appeared first on Infillion.| Infillion
See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and a 40% lift in brand preference during the summer slowdown. The post Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth appeared first on Infillion.| Infillion
Based on in-depth findings from media buyers at leading agencies, our newest retail media research report captures a prominent media channel in motion: growing fast, full of potential, but still navigating critical growing pains. The post From Hype to Reality: Agency Perspectives on Retail Media Networks appeared first on Infillion.| Infillion
When the World Cup lands in North America in 2026, it will bring the world’s biggest sporting event to the forefront of American media consumption.| Infillion
The world's best brands and agencies rely on Infillion for advertising and software solutions that connect people, places, and digital experiences.| Infillion
Media| Infillion
A frictionless shoppable ad experience to increase conversions in an environment where users are already engaged with your brand.| Infillion
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Reward consumers for interacting with your brand via engagement video advertising. AttnX delivers fewer, better ads and increased SOV.| Infillion
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One in five employees today identifies as neurodivergent – as having autism, ADHD, dyslexia, or other cognitive variations – and that’s only going to grow. According to research from ZenBusiness, fully half of Gen-Z identifies with neurodivergence on some level.| Infillion
In the ever-tightening world of advertising budgets, one metric has risen from buzzword to business imperative: incrementality. As brands scrutinize every dollar spent, they’re demanding more than just clicks and conversions - they want to know whether their retail media investments are actually driving net new outcomes.| Infillion
Walmart DSP, powered by Infillion’s MediaMath, drives higher ROAS with advanced retail media targeting, AI optimization, and first-party data| Infillion
TrueX is the original CTV engagement platform that also works across all screens. TrueX allows consumers to choose their ad experience via the first value exchange product, guaranteed to drive results.| Infillion
Eliminate wasted impressions and streamline advertising with performance-driven, cross-device campaigns - and measure their impact at scale.| Infillion
A frictionless shoppable ad experience to increase conversions in an environment where users are already engaged with your brand.| Infillion
Ad Tech Executive to Lead New Business Unit, Empowering Organizations to Build and Grow Media Businesses with Composable Programmatic Solutions| Infillion
For advertisers, no sooner does the holiday shopping season end than planning for back-to-school shopping begins.| Infillion
Engage sports fans with high-impact brand experiences across America’s largest live sports network.| Infillion
The annual CES trade show always offers a captivating glimpse into the future of technology and innovation, where advancements are framed not just around gadgets and robots, but through how they shape the lives of consumers – and this year, of course, through the ever-present lens of AI.| Infillion
