Sports fans are more diverse than ever – across generations, identities, and media preferences. Infillion’s exclusive research report “The New Sports Fan” dives into their habits, affinities, and how they want to see advertisers involved in their favorite sports.| Infillion
Discover proven Halloween marketing tactics for 2025. Use first-party data, contextual targeting, and immersive ad formats specifically designed to reach high-intent seasonal shoppers before they buy. The post Scary Good Marketing Moves appeared first on Infillion.| Infillion
Discover how retail media networks (RMNs) can bridge brand and performance budgets with programmatic, full-funnel strategies. The post Retail Media’s Budget Tug-of-War: Uniting Brand and Demand Through Full-Funnel Strategies appeared first on Infillion.| Infillion
See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and a 40% lift in brand preference during the summer slowdown. The post Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth appeared first on Infillion.| Infillion
Based on in-depth findings from media buyers at leading agencies, our newest retail media research report captures a prominent media channel in motion: growing fast, full of potential, but still navigating critical growing pains. The post From Hype to Reality: Agency Perspectives on Retail Media Networks appeared first on Infillion.| Infillion
When the World Cup lands in North America in 2026, it will bring the world’s biggest sporting event to the forefront of American media consumption.| Infillion
The world's best brands and agencies rely on Infillion for advertising and software solutions that connect people, places, and digital experiences.| Infillion
Media| Infillion
A frictionless shoppable ad experience to increase conversions in an environment where users are already engaged with your brand.| Infillion
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Reward consumers for interacting with your brand via engagement video advertising. AttnX delivers fewer, better ads and increased SOV.| Infillion
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One in five employees today identifies as neurodivergent – as having autism, ADHD, dyslexia, or other cognitive variations – and that’s only going to grow. According to research from ZenBusiness, fully half of Gen-Z identifies with neurodivergence on some level.| Infillion
Here are five facts that have hooked us lately on attention and advertising.| Infillion
Enhance your retail media network with world-class technology built for omnichannel growth. From on-site to off-site, our flexible solutions streamline media buying, audience targeting, and closed-loop measurement—driving results today and scaling for tomorrow.| Infillion
As retail media continues to evolve, brands and retailers must embrace an omnichannel strategy to stay competitive. In this deep dive from eMarketer's Commerce Media Summit, Walmart Connect Mexico and Infillion explore how first-party data, in-store and off-site media, and advanced measurement capabilities are shaping the future of retail advertising. You'll gain actionable strategies and insider insights to help brands build meaningful connections, optimize performance, and drive measurable ...| Infillion
In the ever-tightening world of advertising budgets, one metric has risen from buzzword to business imperative: incrementality. As brands scrutinize every dollar spent, they’re demanding more than just clicks and conversions - they want to know whether their retail media investments are actually driving net new outcomes.| Infillion
Walmart DSP, powered by Infillion’s MediaMath, drives higher ROAS with advanced retail media targeting, AI optimization, and first-party data| Infillion
TrueX is the original CTV engagement platform that also works across all screens. TrueX allows consumers to choose their ad experience via the first value exchange product, guaranteed to drive results.| Infillion
Eliminate wasted impressions and streamline advertising with performance-driven, cross-device campaigns - and measure their impact at scale.| Infillion
A frictionless shoppable ad experience to increase conversions in an environment where users are already engaged with your brand.| Infillion
Ad Tech Executive to Lead New Business Unit, Empowering Organizations to Build and Grow Media Businesses with Composable Programmatic Solutions| Infillion
For advertisers, no sooner does the holiday shopping season end than planning for back-to-school shopping begins.| Infillion
Engage sports fans with high-impact brand experiences across America’s largest live sports network.| Infillion
The annual CES trade show always offers a captivating glimpse into the future of technology and innovation, where advancements are framed not just around gadgets and robots, but through how they shape the lives of consumers – and this year, of course, through the ever-present lens of AI.| Infillion
