Tariff Narratives Go Beyond Politics - Memo
Tariffs are in the spotlight—and the story keeps shifting| Memo
Tariffs are in the spotlight—and the story keeps shifting| Memo
The Memo Insights team is made up of data analysts responsible for digging into readership data for the latest news cycles, diving deeper into platform-wide readership trends (macro news trends), and answering some of our customers’ most pressing strategy questions. Every quarter, we share some of our favorite findings, whether it be an interesting discoveryContinue reading "Memo Analysts Share Their 5 Favorite Insights from Q1" The post Memo Analysts Share Their 5 Favorite Insights from Q1...| Memo
PR and communications teams constantly weigh a range of factors to craft the best media strategy. When should we release a story for maximum impact? What types of articles actually attract readers? How can we navigate a crisis effectively? And perhaps most importantly—what news actually gets read? That’s why we’re excited to share our latestContinue reading "Elections, CEO Scrutiny, and the Speed of News: The 2025 State of Media & Readership" The post Elections, CEO Scrutiny, and the Sp...| Memo
Memo is the only platform that partners directly with publications to report readership data (article traffic). Today, we’re announcing an extension of our direct-from-publisher data with Predictive Readership – adding thousands of publications to Memo’s robust analytics platform. How Predictive Readership is Calculated Predictive Readership calculates how many people likely read an article based onContinue reading "Memo Launches Predictive Readership, Extends Database by Thousands of P...| Memo
The Memo Insights team is made up of data analysts responsible for digging into readership data for the latest news cycles, diving deeper into platform-wide readership trends (macro news trends), and answering some of our customers’ most pressing strategy questions. Every quarter, we share some of our favorite findings, whether it be an interesting discovery,Continue reading "Memo Analysts Share Their 5 Favorite Insights from Q3" The post Memo Analysts Share Their 5 Favorite Insights from Q...| Memo
Boeing, Nike, and Starbucks all replaced their CEOs in recent months. I studied major CEO departures in 2024 to see how differing comms strategies impacted public attention, criticism, and their bottom lines. Check out 3 big lessons I learned from analyzing readership (unique visitors to articles) for 946 news articles across 151 national, local, andContinue reading "Study: Leadership Change Communications" The post Study: Leadership Change Communications appeared first on Memo.| Memo
While the media landscape continues to change (particularly at the hands of AI), so does the role of communications. How so? We asked 1,000 communicators what their job entails, their priorities, and who they report to at the leadership level. Memo’s second annual Evolving Role of Communications report examines where comms leaders sit relative toContinue reading "The Role of Comms in 2024 According to the Industry" The post The Role of Comms in 2024 According to the Industry appeared first ...| Memo
Traditional PR metrics like impressions or UVMs grossly overestimate impact. You know it. I know it. The whole industry knows it. But…they make your coverage look good and your big wins look even better. We took a step back and wondered, do UVMs actually give you anything beyond putting a bow on coverage reports? WeContinue reading "6 Charts Comparing Insights from UVMs vs Readership" The post 6 Charts Comparing Insights from UVMs vs Readership appeared first on Memo.| Memo
Connecting with the Right Journalists for Your Brand| Memo
The Memo Insights team is made up of data analysts responsible for digging into readership data for the latest news cycles, diving deeper into platform-wide readership trends (macro news trends), and answering some of our customers’ most pressing strategy questions. Every quarter, we recap their favorite findings of the last 3 months.| Memo
