A lack of a smooth onboarding process can be detrimental to the member’s experience, and it’s indicative of a poorly functioning community. If you’re not providing a good first impression, the rest of the experience will likely be lacking too.| Community-Led Alliance
The Alliance is home to a whopping 15 communities, and the very first was PMA. They’ve gathered more than 90,000 enthusiasts from across the globe since launching in 2019, and they’re showing no signs of slowing down yet!| Community-Led Alliance
One of the most competitive differentiating factors with developers choosing one product over the other is the continued developer engagements that come through the community, and even nurturing initiatives companies take.| Community-Led Alliance
Belonging to a community, being able to engage with others, and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do.| Community-Led Alliance
We're turning the spotlight on some of the crucial departments of your business. That's right, we're talking about sales, marketing, finance, and customer success, and exploring how these departments can seriously benefit from a good dose of community love!| Community-Led Alliance
"Build your paths within your marketing funnel, within your CS funnel, to bring a customer from onboarded to happy." Daniel Cmejla, Former VP of Community at Apollo.io, talks about the connections between community and acquisition, and how vital one is to support the other.| Community-Led Alliance
Language isn’t just a tool for communication; it’s a doorway into culture, values, and perspective. This is why building sustainable, thriving communities requires more than translation – it demands true cultural relevance.| Community-Led Alliance
In today’s highly competitive landscape, businesses are constantly looking for new ways to stand out from the crowd and build a loyal customer base. One particular strategy that has gained traction in recent years is the community-led growth approach.| Community-Led Alliance
Fostering meaningful connections is at the heart of every thriving community. In this article, discover the key principles for creating sustainable, resilient, and impactful meetups.| Community-Led Alliance
Unleashing human potential lies at the heart of community-led success. In this article, discover the roadmap for community success, sharing insights into setting meaningful goals, sustaining the leader’s well-being, and creating lasting support systems.| Community-Led Alliance
Want to know the most effective ways to build and sustain a thriving community? Or curious about the challenges of building freelancer communities? Discover the answers right here.| Community-Led Alliance
What are the four core components that make up a successful community? What is it about these four pillars that contribute to such success? Vivian Toledo, Head of Post Sales at TOPdesk on this month's coffee break talks about what key points community managers should hit to achieve success.| Community-Led Alliance
To round off our conversation with Rick Barcellos, Brand and Community Manager at Growth, we did a "Would You Rather" game to explore three challenging scenarios, including "Would you rather manage a small community or a large one?"| Community-Led Alliance
Learn how this Director of Customer Engagement & Community used data to prove ROI, driving engagement and business outcomes in their B2B customer community.| Community-Led Alliance
Home to the most innovative community-led leaders in the world, enabling you to harness the power of community.| Community-Led Alliance
Join host, Jade Warne, copywriter at Community-Led Alliance, as she discusses the ins and outs of running a community-led business with those at the senior leadership levels, who are actually doing it.| Community-Led Alliance
Community Management| Community-Led Alliance
This is the ultimate guide to customer segmentation, a useful tactic to better align tools and strategies with your target customers.| Community-Led Alliance
Holistic customer advocacy communities are really taking off, and it's exciting to explore how we can come together and share our learnings. How are we elevating customer voice? How are we putting the customer voice first?| Community-Led Alliance
When you’ve proven to members that what your community provides is worthwhile, and they’ve become loyal to the space you’ve provided, delivering more at a cost is a great way to enhance this communal space.| Community-Led Alliance
We already know how community-led growth can benefit businesses. But how can you get the buy in? In this article, we’ll give you a business case for CLG and provide you with the means to convince your stakeholders.| Community-Led Alliance
In the first episode of Inside CLA, we spoke to Richard King, Founder and CEO of The Alliance, about what it really means to run a community-led media platform.| Community-Led Alliance
In this article, Sabrina Marechal, Senior Manager of Developer Community, and Jason Johl, Product Marketing Manager at MuleSoft, talk about how developer champions can drive product adoption.| Community-Led Alliance
Elevate your career to the C-suite with our C-suite Masterclass and gain essential skills and knowledge to become a key executive at your company.| Community-Led Alliance
With so much of our lives taking place online, community managers play an essential role in fostering and nurturing online spaces. They’re the bridge between an organization and its audience, ensuring members are heard, valued, and engaged.| Community-Led Alliance
Nzola Nkufi, Community Manager at The Alliance, chats to Liz Stack, Sr. Brand Manager at Yotpo, about her role as a community manager - and how many people don’t know what that entails.| Community-Led Alliance
Have you ever wondered what makes some communities thrive while others struggle to maintain engagement? This article shares some of the key insights I've picked up along the way about community engagement, motivation, and values that can help you elevate your community leadership.| Community-Led Alliance
Discover how to build a culture that values the importance of each customer interaction and empowers employees to provide the ultimate service.| Community-Led Alliance
Social media managers and community managers are key to most brands - but what’s the difference? While both of these roles involve marketing, social media, and communicating with customers, there are a few key differences.| Community-Led Alliance
Whether you're managing a forum, a social media group, or a brand community, keeping a close eye on what happens in your community is crucial.| Community-Led Alliance
Learn how to prioritize customer satisfaction by building your business' work culture positively and empowering your employees.| Community-Led Alliance
Community-led growth is a go-to-market strategy that relies on an engaged community of customers as a tool for acquiring new customers, retaining existing customers, and expanding your business reach.| Community-Led Alliance
By providing valuable and compelling content to a community, a business can enhance its reputation, brand awareness, customer retention, and long-term profitability.| Community-Led Alliance
Moderation is an absolute necessity to keep a community as friendly and approachable as possible. In order for a community to flourish, people need to feel safe and welcome to take part.| Community-Led Alliance
The success of community management largely hinges on the leadership style adopted by the community manager. In this article, we delve into the nuances of various leadership styles of community management.| Community-Led Alliance
Online communities are powerful platforms for brands, and each member plays a specific role. Understanding these roles is essential for effective community leadership.| Community-Led Alliance
Online communities face unique challenges in their quest for growth. But how can community managers effectively navigate these challenges? The answer lies in the power of market research.| Community-Led Alliance
To find inspiration and insights into effective community building, it’s always a good idea to look to successful examples from other brands that have mastered the art of creating thriving social media communities.| Community-Led Alliance
In this article, we cover the importance of defining your community purpose, intended audience, and goals before starting to build it.| Community-Led Alliance
Both customer and community marketing focus on customer experience and building long-lasting relationships. However, the way in which they achieve this sets them apart, plus their goals will differ too.| Community-Led Alliance
It’s no secret that the first step to implementing a solid community-led growth strategy is building the community itself. And yet, there’s not a lot of information out there that breaks down each step to building a community ready for launch. That’s why this had to be| Community-Led Alliance
When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it.| Community-Led Alliance
At its core, community-led growth revolves around building and maintaining an active and engaged community. This article explores how to keep community members engaged and connected.| Community-Led Alliance
Building an engaged online community in today’s digital world has never been so important. But what kind of strategies ensure it blossoms? In this article, we shed light on how Community Managers can shape the online identity of a brand.| Community-Led Alliance
The tactics, metrics, and overall approach of both customer success and community marketing teams differ massively. But how exactly do they work differently, and can customer success and community marketing teams work together to better enhance the customer experience?| Community-Led Alliance
While loyalty programs traditionally focus on transactions (purchases, redeeming points, and rewards), it is becoming increasingly important to focus on interactions in managing profitable customer relationships.| Community-Led Alliance
Using OKRs within your community-led strategy can help you to have measurable goals, track growth, and communicate your community’s ROI to stakeholders.| Community-Led Alliance
While traditional GTM motions rely on sales or product-led tactics, a community-led approach turns engaged users into loyal advocates who drive organic adoption, retention, and brand amplification.| Community-Led Alliance
Ask any community manager to describe their role, and you’ll likely hear a mix of relationship-building, content strategy, event coordination, and even data analysis.| Community-Led Alliance
Community engagement is non-negotiable when it comes to community-led growth. It’s not enough to just get people in the door, you’ve got to make sure they’re getting involved, having fun, and engaging.| Community-Led Alliance
Starting out in community management? Looking to make a career change and pivot into a community manager job, though you’re not entirely sure how to go about it?| Community-Led Alliance
Expanding into international markets has become a key growth strategy for modern businesses. Tapping into new regions not only increases customer reach but also diversifies revenue streams and attracts strategic partnerships.| Community-Led Alliance
Finding the perfect Community Manager isn’t just another checkbox on your to-do list—it’s a mission-critical task that can make or break your community strategy.| Community-Led Alliance
Daniel Cmejla, Former VP of Community at Apollo.io, reveals all in this event snippet and talks about the connections between community and acquisition, and how vital one is to support the other.| Community-Led Alliance
Community-led growth is a strategy that uses an engaged community to acquire and retain customers, while also expanding the reach of a business.| Community-Led Alliance
A Community Manager (CM) holds a unique role in any business. This role requires creativity, analytical thinking, and problem-solving while remaining approachable and switched on. Pretty much, to be great at this role, you've got to have the whole package...| Community-Led Alliance
Community-led businesses, where members drive growth and decision-making, are rare. In this article, The Alliance's COO takes you through how they've leveraged CLG to build a thriving community-led org.| Community-Led Alliance
The answers are usually wrong when you ask people if they know what a Community Manager (CM) is and what they do exactly. Most think that it’s someone who manages a brand’s social media accounts or a person that responds to users’ doubts or questions on Instagram.| Community-Led Alliance
In this article, we’ll take you through some examples of the types of tools available and how you can harness them as a community manager.| Community-Led Alliance
It can be tricky to know how to effectively measure the success of a community. Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) are tools that can be used by Community Managers to track their success and meet goals.| Community-Led Alliance
Customer and community engagement is at the heart of thriving businesses. It drives conversation. It drives awareness. It drives loyalty. It drives revenue. And it drives growth. This is precisely why we've created the definitive guide to customer and community engagement.| Community-Led Alliance
The Alliance is proud to present an in-depth exploration of customer and community engagement in our latest playbook, a collaborative piece by Customer Marketing Alliance (CMA) and Community-Led Alliance (CLA).| Community-Led Alliance
Community management, in my opinion, is not a single skill that can be applied to various areas and contexts. Unique projects require unique responsibilities.| Community-Led Alliance
In a world where digital is king, and virtual interactions are replacing more and more face-to-face connections, the importance of emotional bonds within a community cannot be overstated.| Community-Led Alliance
By tracking the right metrics, community managers can make informed decisions that contribute to sustainable growth and increased member satisfaction.| Community-Led Alliance
To build a successful community, community managers need to implement a range of engagement strategies designed to encourage day-to-day interactions and the growth of their communities.| Community-Led Alliance
Engaging with your community fosters a more authentic relationship with your customers. It helps to build networks, learning spaces, and mutual exchanging of ideas.| Community-Led Alliance
The goal of this AMA was to delve into the dynamic relationship between customer success and community management roles within organizations, as well as provide practical advice for optimizing collaboration and maximizing impact.| Community-Led Alliance
Effective communication strategies facilitate a harmonious environment where members feel valued, understood, and connected.| Community-Led Alliance
Managing a community, despite being rewarding, also comes with its own challenges and hurdles—these can depend on how many members you have, the type of community you manage, etc.| Community-Led Alliance
Community managers, customer success managers, social media managers, and event managers are all key roles within an organization.| Community-Led Alliance
The primary purpose of a CAB is to bridge the gap between community members and management, allowing members to be a direct source of feedback, and ensuring that community managers can take on board that feedback and use it to enhance the overall user experience.| Community-Led Alliance
Monitoring specific metrics is crucial to measure the success of community management efforts.| Community-Led Alliance
A well-managed community can foster membership innovation, collaboration, and even provide advocacy for your products and services.| Community-Led Alliance
In this article, we’ll take a look at the different types of community management tools and technologies that are shaping the future of community management, highlighting their key features and the reasons behind their popularity.| Community-Led Alliance
In this article, we’ll explore various strategies and insights to help maintain and grow your community, ensuring long-term engagement and success.| Community-Led Alliance
Community management has traditionally relied on human social skills to oversee communities and facilitate interactions. The goal is to keep members engaged, supported, and working toward shared goals. While it was once an entirely human job, AI is now transforming how it's done.| Community-Led Alliance
Humans are at the heart of every community, so it stands to reason that their personalities would be just as important. After all, personality differences can play a key role in the dynamics and health of a community.| Community-Led Alliance
Effective online community management is essential, as it ensures communities are hubs of meaningful interaction, growth, and support. In this article, we delve into tips for community management, and explore the practical steps that can help any community manager excel.| Community-Led Alliance
Customer co-creation is a powerful process that helps businesses incorporate the needs of consumers into products.| Community-Led Alliance
Social media’s power is not just about the global reach, but in the communities they nurture, making them an indispensable tool for any organization looking to grow their business.| Community-Led Alliance
