As the world's preeminent neuromarketing and neuroanalytics resources, we decode the subconscious and unearth transformational insights.| Neuro-Insight
Explore how a viral misinterpretation of an MIT study sparked widespread fear about ChatGPT “making us dumber.” This article breaks down what the research actually said, the role of media distortion, and why marketers must lead with clarity and responsibility in the age of AI.| Neuro-Insight
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Beyond the buzz of AI-driven marketing, our Super Bowl LIX neuro analysis uncovers what truly resonated—on a subconscious level. From Kendrick Lamar’s polarizing halftime show to the ads that stuck (and those that flopped), discover the hidden drivers of impact.| Neuro-Insight
Science has solved the problem of inaction. Now, let’s solve it together.| Neuro-Insight
The post The Subconscious Disconnect: Rethinking Climate Communications appeared first on Neuro-Insight.| Neuro-Insight
The post The Curious Case of Oatly appeared first on Neuro-Insight.| Neuro-Insight
Beers, jousting, fire, and dragons—sounds like the perfect recipe for a Super Bowl ad, right? It’s 2019 and Bud Light has just launched their highly anticipated ad Joust, created in partnership with HBO and Game of Thrones. The 60-second spot unveils a brutal jousting match and features the Bud Knight and a fire-breathing dragon. All of this drama and spectacle is designed to sell more beers (of course) and promote the final season of Game of Thrones, set to air 2 months later.| Neuro-Insight
The post Uncovering Human Truths to (Re)Define Your Core Strategic Direction appeared first on Neuro-Insight.| Neuro-Insight
The post Rewriting the Climate Narrative Using Neuroscience appeared first on Neuro-Insight.| Neuro-Insight
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