Beers, jousting, fire, and dragons—sounds like the perfect recipe for a Super Bowl ad, right? It’s 2019 and Bud Light has just launched their highly anticipated ad Joust, created in partnership with HBO and Game of Thrones. The 60-second spot unveils a brutal jousting match and features the Bud Knight and a fire-breathing dragon. All of this drama and spectacle is designed to sell more beers (of course) and promote the final season of Game of Thrones, set to air 2 months later.
