The Art and Science of Identifying and Engaging Difficult-to-Reach Audiences - Martec
Understanding how to identify and engage difficult-to-reach audiences in market research is as much an art as it is a science.| Martec
Understanding how to identify and engage difficult-to-reach audiences in market research is as much an art as it is a science.| Martec
Customer Intelligence in the CDD realm applies a methodology known in the market research world as “Voice of Customer,” or VoC, which is important to understand and leverage when evaluating target acquisitions and their viability or upside. The post Customer Intelligence as Part of Commercial Due Diligence (CDD) appeared first on Martec.| Martec
Martec Cares is our commitment to using our time and talents to make a meaningful difference in our communities. Our team is passionate about issues that matter—locally, nationally, and globally—and we believe that companies have a responsibility to give back. The post Martec Cares: A Case Study in Community Success appeared first on Martec.| Martec
Our newly released eBook, “Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing,” provides a detailed overview of why leadership is embracing this methodology.| Martec
Welcome to The Martec Group. Martec delivers unsurpassed market research insights to power the toughest decisions in business.| Martec
The Martec Group is pleased to announce the promotion of Vice President Josh Emington to Partner, effective July 17, 2025. The post The Martec Group Promotes Josh Emington to Partner appeared first on Martec.| Martec
In today’s AI-infiltrated market research landscape, data integrity isn’t just a benchmark—it’s a business imperative.| Martec
To celebrate its 40th year as a leading provider of market research and consulting services, The Martec Group will award complimentary research valued up to $40,000 to one new client! The winner will be selected from those who enter the random drawing at the upcoming Quirk’s New York event, held July 23rd through 25th at the Javits Center in New York City. The post Martec to Award $40,000 in Project Fees to Celebrate its 40th Anniversary appeared first on Martec.| Martec
Data quality control and data integrity practices are critical to ensure that a survey sample truly represents an accurate reflection of the opinions and perceptions of the proper respondent population.| Martec
Commercial due diligence (CDD) plays an essential role in the deal-making process, providing a deep dive into a target’s market, competitive landscape, and growth potential.| Martec
Tailoring the Commercial Due Diligence process to the specific nuances of a target and its market ensures that investors gain a truly comprehensive and actionable understanding.| Martec
Without top-down analytics as part of the market research equation, one runs the risk of placing faith in two sources of data that have proven at times to be unreliable and substandard pictures of reality.| Martec
As a Market Insights Manager recently wrote, “Having qualitative feedback on both ends of the quantitative data helps us turn questions into answers much faster than quantitative data alone.”| Martec
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market. Learn more about this tool.| Martec
Lifetime Value Analysis is a powerful tool that elevates your revenue projections and planning processes by quantifying the long-term value of your customers. The post Unlocking the Power of Lifetime Value Analysis to Drive Profitability appeared first on Martec.| Martec
Commercial Due Diligence (CDD) isn’t just a box to check in the private equity dealflow process—it’s one of the most decisive steps in shaping conviction around a deal. This article outlines what’s inside the envelope of a standard CDD engagement, when it happens, and how we structure our work at Martec around five core pillars. The post What’s in Traditional Commercial Due Diligence: The Five Pillars appeared first on Martec.| Martec
When executed effectively and exhaustively, the resulting intelligence gleaned from thorough CDD provides a clear map to avoid risk, increase volume, enhance margins, and explore numerous other ways to increase the total returns an investor can capture with a specific target.| Martec
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.| Martec
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Do not rely solely on survey data to attain market size intelligence. Nor should you simply interview company leadership, competitors and industry experts for their anecdotal, top-down analyses. Instead, a full triangulation approach is the most accurate and complete methodology to understand market size.| Martec
When external forces conspire to bring disruption, uncertainty and volatility, Market Sizing Analysis is among the antidotes that can bring calm, confidence and clarity. Martec employs a triangulated research approach to determine various market insights, such as Market Size Analysis.| Martec
