The Martec Group and Allovance Unite to Elevate Strategic Planning and Market Research - Martec
The Martec Group is excited to announce its collaboration with Allovance, a trailblazer in strategic planning and capital allocation.| Martec
The Martec Group is excited to announce its collaboration with Allovance, a trailblazer in strategic planning and capital allocation.| Martec
Martec's private equity consulting team serves middle market & lower middle market firms. We specialize in ESG & commercial due diligence.| Martec
Is Level 3 autonomy—the next evolutionary step—truly needed? Or have consumers and the market already found their equilibrium at Level 2/2+? This is where strategic market research and consulting come into play. By combining consumer insight with technical and business analysis, OEMs and suppliers can make evidence-based decisions about where to focus their investments. The post Navigating the Road Ahead appeared first on Martec.| Martec
By combining traditional product-level assessments with advanced conjoint simulations and cumulative-effect modeling, organizations can precisely align pricing with customer value perception, maximizing revenue potential while maintaining market competitiveness. The post Willingness to Pay: Understanding Customer Intent to Maximize Profitability appeared first on Martec.| Martec
Our partnership with Allovance allows us to provide additional tech-enabled horsepower and science-backed brainpower into the strategic planning work we do for our clients.| Martec
The Martec Group and Quest Midshare are working together to address the ongoing data integrity challenge and have collaborated on an upcoming webinar/panel discussion. Click through to learn more and register to learn “How Panel Providers, Market Researchers, and Research Clients Can Collaborate to Stop Bad Actors at the Door." The post Important Webinar: Ensuring Data Integrity in Increasingly Challenging Times appeared first on Martec.| Martec
Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share.| Martec
Discover how to better understand Customer Purchase Drivers and learn how to determine what's truly important with market research.| Martec
Pricing strategies must take into account many forces. Learn how Price-Value Mapping can help you be confident about your pricing strategy.| Martec
Price Sensitivity research explores how customer demand or willingness to purchase shifts in response to changes in price. For most organizations, understanding price sensitivity is less about formulas and more about generating practical, data-driven insights. These insights help determine acceptable price ranges, evaluate the impact of proposed changes, and guide feature-specific or competitive pricing strategies.| Martec
Understanding how to identify and engage difficult-to-reach audiences in market research is as much an art as it is a science.| Martec
Customer Intelligence in the CDD realm applies a methodology known in the market research world as “Voice of Customer,” or VoC, which is important to understand and leverage when evaluating target acquisitions and their viability or upside. The post Customer Intelligence as Part of Commercial Due Diligence (CDD) appeared first on Martec.| Martec
Martec Cares is our commitment to using our time and talents to make a meaningful difference in our communities. Our team is passionate about issues that matter—locally, nationally, and globally—and we believe that companies have a responsibility to give back. The post Martec Cares: A Case Study in Community Success appeared first on Martec.| Martec
Our newly released eBook, “Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing,” provides a detailed overview of why leadership is embracing this methodology.| Martec
The Martec Group is pleased to announce the promotion of Vice President Josh Emington to Partner, effective July 17, 2025. The post The Martec Group Promotes Josh Emington to Partner appeared first on Martec.| Martec
Data quality control and data integrity practices are critical to ensure that a survey sample truly represents an accurate reflection of the opinions and perceptions of the proper respondent population.| Martec
When executed effectively and exhaustively, the resulting intelligence gleaned from thorough CDD provides a clear map to avoid risk, increase volume, enhance margins, and explore numerous other ways to increase the total returns an investor can capture with a specific target.| Martec
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.| Martec
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Do not rely solely on survey data to attain market size intelligence. Nor should you simply interview company leadership, competitors and industry experts for their anecdotal, top-down analyses. Instead, a full triangulation approach is the most accurate and complete methodology to understand market size.| Martec
When external forces conspire to bring disruption, uncertainty and volatility, Market Sizing Analysis is among the antidotes that can bring calm, confidence and clarity. Martec employs a triangulated research approach to determine various market insights, such as Market Size Analysis.| Martec
