Measuring the return on investment for channel programs can be tough. There are a lot of moving parts and elements working behind the scenes to make programs successful, and ROI doesn't always take a complete picture of performance. To really know how your investments are playing out for your business, it takes stronger, more dynamic metrics. The post Metrics That Matter: Measuring Channel Program Success <br>(Part Two) appeared first on Maritz Motivation Inc..| Maritz Motivation Inc.
Incentivizing and rewarding the right partner behaviors is key for channel success, and it’s most effective when program goals and reward opportunities are aligned with impactful actions that deliver long-term growth. At Maritz, we work with you to choose and tailor incentives for any measurable behavior contributing to your business’s performance. We also provide a […] The post Reward-Worthy: Which Behaviors Should You Incentivize? appeared first on Maritz Motivation Inc..| Maritz Motivation Inc.
Reduced effort and time spent on program management. Boosted partner engagement. Powerful advancements and brag-worthy results. Using a strong technology platform to run a channel incentive program unlocks major benefits – so why are so many programs still managing performance manually? Each organization might have its own reasons for being stuck in manual mode. Automation […] The post How Your Program Tech Can Simplify Admin and Improve Engagement appeared first on Maritz Motivation Inc..| Maritz Motivation Inc.
5 program Essentials for Loyalty and long-lasting partnerships Securing distributor loyalty is no longer a luxury; it’s a necessity. Distributors are your critical link to the end consumer and a vital part of your supply chain. Loyal distributors also become champions of your products, trusted brand advocates, and strategic partners to fuel your company’s growth. […]| Maritz Motivation Inc.
Personalizing key program touchpoints creates a VIP effect for channel partners. It reminds them that they’re valuable to your business and that you have something valuable to offer them in return. The trick is tailoring aspects of your channel program for dozens, hundreds or thousands of channel partners at once. And it’s more than using […]| Maritz Motivation Inc.
We've all heard the buzzword: "ROI" or Return on Investment. It's in every business's vocabulary, and it makes sense why: We need metrics to forecast value and help us make informed decisions for our teams and budgets. The challenge is that it doesn't always paint a full picture.| Maritz Motivation Inc.
Guide and Motivate Your Partners Every Step of the way Imagine building a dream team. An empowered group of confident, strong performers who move frictionlessly toward collective goals. Each player will need a unique training plan to reach their full potential. The same goes for business partnerships. New partners entering your program have distinct needs […]| Maritz Motivation Inc.
It’s not easy to ditch old ways, especially when it comes to channel program strategies that have worked well enough for long enough. However, partner habits and interests are evolving, and programs will have to keep up in the ever-changing channel industry. Longevity should always be a focus, which is why we think about incentive […]| Maritz Motivation Inc.
We’ve seen the incentives industry evolve over decades. By now, everyone is familiar with the old “Do This, Get That” incentives model – the classic dangling of the carrot. It's transactional and, frankly, it’s not enough to drive consistent partner engagement anymore. Today, we’re proposing an approach that’s been overlooked for too long, and it goes “Beyond the Carrot” with a more modernized perspective on incentive design. But what does it look like moving from old to new?| Maritz Motivation Inc.
Many channel programs treat objectives like a pass/fail class: You and your partners either achieved the goal or you didn’t. Then, when goals aren’t met, program managers are left to determine why: Was it because incentives weren’t compelling enough? Did I miss opportunities to tailor the experience? Did engagement drivers not work? Maybe, but it […]| Maritz Motivation Inc.
Maybe at your organization, the terms have been interchangeable: Incentive programs are loyalty programs and loyalty programs are incentive programs. But what if there’s more to them than that? Sure, both add head-turning value for channel partners, and both can offer revenue-booming results for your business when built to their fullest potential, but how are […]| Maritz Motivation Inc.
