We’ve seen the incentives industry evolve over decades. By now, everyone is familiar with the old “Do This, Get That” incentives model – the classic dangling of the carrot. It's transactional and, frankly, it’s not enough to drive consistent partner engagement anymore. Today, we’re proposing an approach that’s been overlooked for too long, and it goes “Beyond the Carrot” with a more modernized perspective on incentive design. But what does it look like moving from old to new?
