Refunds aren’t just money going out. They’re truth coming in; if you ask the right question and turn silent exits into insights.| Matt Cromwell
CLAP isn’t software—it’s how we capture, label, and act on real customer feedback to shape better products. Here’s how to start doing it too.| Matt Cromwell
Despite increased competition in the WordPress plugin landscape, I'm still a strong believer in the freemium model and the power of the WordPress Plugin Directory. Here's why.| Matt Cromwell
WordPress adds your Customizer CSS inline. I wanted it in a proper stylesheet—so I built a tiny plugin to do exactly that.| Matt Cromwell
AI (and Cursor) wrote the code—but making TLDRWP a great WordPress plugin took experience, taste, and user insight.| Matt Cromwell
Open sourcing all my experience and knowledge into posts, podcasts, and emails| Matt Cromwell
Users say “not intuitive” when they don’t get value fast. Here’s how to fix your plugin’s first impression—and reduce time to value.| Matt Cromwell
Simple, human-first ways to write marketing emails people actually engage with.| Matt Cromwell
A 100% free, flexible, easy way to have a link-in-bio page powered by Github Pages.| Matt Cromwell
AI solves problems, but humans build trust. Discover how an AI/human hybrid approach creates faster, smarter, and more human-centered customer experiences.| Matt Cromwell
This round of new, free WordPress plugins gave me some nostalgia! Softaculous!? Also see my summary of the design updates to the forums and plugin directory.| Matt Cromwell
A walkthrough of my experiment building a WordPress plugin completely with AI. It's made me a believer.| Matt Cromwell
These are the steps and tactics I do for every free plugin I optimize on the WordPress Plugin Directory.| Matt Cromwell
What's a shiny new plugin without a sense of whimsy? Whether its AI or just a fly on your page, you'll want to see these shiny new plugins.| Matt Cromwell
What's the value of daily downloads for WordPress plugins and themes? And how can you automate getting them? Here's my take.| Matt Cromwell
"Shiny New Plugins" is a blog series where I cover some of the newest plugins on the WordPress Plugin Directory.| Matt Cromwell