Marketing objectives are the cornerstone of any successful marketing campaign. Have you set marketing goals for your business?| Graze Marketing
Curious about Google Performance Max ad campaigns? We've broken down everything you need to know about these ads and when they make sense.| Graze Marketing
When it comes to marketing performance measurement, customer acquisition cost (CAC) is key to knowing if your marketing is working.| Graze Marketing
The Google Guaranteed or Google Screened program is a way to add more credibility to your business in the search results.| Graze Marketing
We've managed over $1,000,000 in Google Advertising spend on behalf of our clients - here are some of the things we've learned.| Graze Marketing
Table of Contents In the vast realm of digital marketing, keywords are the compass guiding users to the content they seek. Understanding the nuances between various keyword types is crucial to crafting a successful strategy. Today, we delve into the world of keywords and explore the essential distinction between two fundamental types: transactional and informational […] The post Transactional Keywords: The Best Type of Keywords for Lead Generation appeared first on Graze Marketing.| Graze Marketing
Within the complex and ever-evolving space of digital marketing, your marketing agency selection is an important one. Here, we look at seven qualities that you should expect from your agency. There are many types of digital marketing agencies, but regardless of the type, there are universal qualities you should look for. Focusing on these elements […] The post Expectation Setting: Tips for Choosing a Digital Marketing Agency appeared first on Graze Marketing.| Graze Marketing
If you run a business seeking growth, it is critical you understand how to generate more leads from your website. An essential aspect of achieving this goal is optimizing your website forms. In this post, we’ll explore strategies to help you boost form submissions, enhance tracking, and streamline lead management. By following these best practices, […] The post How to Generate More Leads from Your Website: Optimizing Your Forms for Success appeared first on Graze Marketing.| Graze Marketing
You’ve likely heard about the update Google is making to the Google Analytics platform. So, what’s the difference between GA4 vs. Universal Analytics? With Universal Analytics no longer collecting data as of July 1, 2023, understanding the differences between the two and harnessing GA4’s capabilities is vital. In this post, we’ll explore the key GA4 […] The post GA4 vs. Universal Analytics: Making the Transition & Improving Your Data-Driven Insights appeared first on Graze Marketing.| Graze Marketing
When it comes to business growth, how you decide to spend your marketing dollars will make all the difference. The complexity of the digital space requires a high-level of expertise and strategic know-how to navigate effectively. However, many businesses are left wanting when it comes to their current agency. In fact, one study puts the […] The post Types of Marketing Agencies: How to Select the Best Marketing Agency for Your Business appeared first on Graze Marketing.| Graze Marketing