You’ve likely heard about the update Google is making to the Google Analytics platform. So, what’s the difference between GA4 vs. Universal Analytics? With Universal Analytics no longer collecting data as of July 1, 2023, understanding the differences between the two and harnessing GA4’s capabilities is vital. In this post, we’ll explore the key GA4 […] The post GA4 vs. Universal Analytics: Making the Transition & Improving Your Data-Driven Insights appeared first on Graze Marketing.
