The Dark Funnel in B2B Marketing
The dark funnel in B2B marketing refers to the time in the buyer’s journey before any account has been identified.| Media Logic
October 16, 2025| Media Logic
October 21, 2025| Media Logic
October 3, 2025| Media Logic
You may have zeroed in on your target account audience, produced all your sales and marketing assets, and even launched your first account-based marketing (ABM) program. But how can you be sure that what you are doing is generating results? This guide covers 5 account-based marketing metrics that revenue leaders need to consider when measuring […] The post ABM Reporting: Top 5 ABM Metrics to Measure Success appeared first on Media Logic.| Media Logic
The dark funnel in B2B marketing refers to the time in the buyer’s journey before any account has been identified.| Media Logic
September 30, 2025| Media Logic
September 26, 2025| Media Logic
In this Q&A, N1 Health’s Jacob Luria explains how health plans can use data and personalized outreach to engage the unengaged and reduce member turnover. The post How Health Plans Can Engage the Unengaged and Unlock Member Lifetime Value: A Q&A with N1 Health’s Jacob Luria appeared first on Media Logic.| Media Logic
Branch expansion intent jumped from 29% to 35% year-over-year with credit unions leading at 61% (Financial Brand).The days of assuming sophisticated branch strategies are exclusive to big banks are over. Regional banks, community banks, and credit unions aren’t just keeping pace—they’re setting the innovation standard. While large institutions focus on scale, smaller players are winning […] The post Beyond Big Banks: How Community Banks Are Winning with Branch Innovation appeared firs...| Media Logic
Media Logic’s Opportunity Analysis pinpoints high-potential counties, helping Medicare Advantage plans invest smarter.| Media Logic
Medicare marketers should read our blog for notable trends and statistics about the D-SNP market and dual eligible prospects.| Media Logic
CMS shared potential adjustments that could impact Medicare Advantage marketing. Here's what the proposed CMS rule changes entail.| Media Logic
Media Logic provides marketing tactics to implement during Medicare AEP if leads are lagging.| Media Logic
August 12, 2025| Media Logic
August 11, 2025| Media Logic
August 12, 2025| Media Logic
Looking at the greatest membership changes doesn't paint the whole picture. Here's a look at the 2024 AEP winners and losers by plan type.| Media Logic
July 9, 2025| Media Logic
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June 12, 2025| Media Logic
June 9, 2025| Media Logic
June 9, 2025| Media Logic
May 20, 2025| Media Logic
We took a look at the 2022 data to better understand the calendar cadence of both direct mail (DM) deployments and D-SNP enrollments.| Media Logic
April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.| Media Logic
May 6, 2025| Media Logic
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May 7, 2025| Media Logic
Even top ABM tools can fail without a plan. Avoid 9 pitfalls with a Playbook built for 2025 success.| Media Logic
Many brands faced a Q1 filled with uncertainty, trend-chasing, and lack of clarity about what the next nine months might hold for their businesses. If this describes your past three months, you're certainly not alone. However, let's focus on the positives and the potential we all have in front of us to make the most of 2025!| Media Logic
At Media Logic, direct marketing is part of our DNA — and staying ahead of industry trends is key to delivering exceptional results for our clients. That’s why we recently convened for our first Direct Marketing Symposium — a collaborative event designed to inspire, inform, and innovate.| Media Logic
April 8, 2025| Media Logic
March 28, 2025| Media Logic
Medicare disputes between payers and providers can disrupt the healthcare landscape. Here's how to navigate these disruptions effectively.| Media Logic
When a Medicare competitor exits the market, it can create a window for health plans to attract former members who are seeking coverage.| Media Logic
Here's a look at the top 10 Media Logic articles covering key themes and the most relevant financial marketing topics in 2024.| Media Logic
From Medicare insights to audience segmentation strategies, our top healthcare marketing blogs of 2024 highlight the industry's trends.| Media Logic
Discover how to engage with Gen Z and Millennials in meaningful ways with insights from Media Logic’s 2024 Media Insights Survey.| Media Logic
November 15, 2024| Media Logic
Our 2025 Early Medicare AEP Outlook revealed a complex landscape of factors that may drive shopping and interest in making a plan change.| Media Logic
B2C brands are discovering the remarkable reach of social promotions.| Media Logic
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Our Medicare Benefits consumer survey reveals takeaways that can help marketing strategies to improve member satisfaction and retention.| Media Logic
Innovative CBO and D-SNP partnerships can help plans engage effectively and authentically with the communities they serve.| Media Logic
Our New-to-Medicare Consumer Survey looks at what truly matters to consumers just entering Medicare, and how those insights impact marketing.| Media Logic
When we make marketing decisions, we do so with facts. Check out our 2023 healthcare consumer surveys with insights right from the audience.| Media Logic
To capture older adults' feelings about senior living plans, Media Logic conducted a survey on attitudes toward various housing options.| Media Logic
Healthcare teams, we're betting you've seen your share of short, vertical social videos. Here are our tips to get your brand started.| Media Logic
With rule changes, financial pressures, the election and a series of lawsuits against CMS, there's a lot of disruption heading into 2025 AEP.| Media Logic
In our survey of 2024 media preferences of older adults, get insight into the media habits that matter for acquisition and retention.| Media Logic
Our 2024 Outlook of Older Adults Survey delves into the perspectives, concerns and aspirations of seniors for the upcoming year.| Media Logic
A recent consumer survey delved into buyers' 2024 Medicare AEP experience to gain perspective and provide marketers with actionable insights.| Media Logic
2024 is sure to be a busy year in the Medicare market. Here are the major events on our radar and how payers can work around them.| Media Logic
