Media Logic is a proven leader in Financial Services and Healthcare marketing. Please visit our blogs to learn more about our industry expertise: Financial Services Insider Healthcare Insights| Media Logic
Media Logic’s Opportunity Analysis pinpoints high-potential counties, helping Medicare Advantage plans invest smarter.| Media Logic
Medicare marketers should read our blog for notable trends and statistics about the D-SNP market and dual eligible prospects.| Media Logic
CMS shared potential adjustments that could impact Medicare Advantage marketing. Here's what the proposed CMS rule changes entail.| Media Logic
Media Logic provides marketing tactics to implement during Medicare AEP if leads are lagging.| Media Logic
A Media Logic webinar covered strategies to help marketers break through the AEP Medicare marketing clutter and better engage with prospects.| Media Logic
August 12, 2025| Media Logic
August 11, 2025| Media Logic
August 12, 2025| Media Logic
Looking at the greatest membership changes doesn't paint the whole picture. Here's a look at the 2024 AEP winners and losers by plan type.| Media Logic
July 9, 2025| Media Logic
Latest financial services direct mail marketing trends, including increased frequency, preferred formats, adoption of USPS Informed Delivery.| Media Logic
A look at new report from SeQuel plus marketing insights for financial services brands.| Media Logic
Direct mail marketing campaigns have continued utility as a high-performing channel for financial services' marketing and growth.| Media Logic
It would be easy to assume that direct mail is losing relevancy. However, it remains a powerhouse in the marketing arsenal.| Media Logic
May 13, 2025| Media Logic
June 12, 2025| Media Logic
June 9, 2025| Media Logic
Changes to rewards upset brand loyalists and may lead to attrition for the co-branded Delta/Amex credit card.| Media Logic
June 9, 2025| Media Logic
May 20, 2025| Media Logic
We took a look at the 2022 data to better understand the calendar cadence of both direct mail (DM) deployments and D-SNP enrollments.| Media Logic
May 6, 2025| Media Logic
May 5, 2025| Media Logic
May 7, 2025| Media Logic
Even the best-equipped ABM kitchens can fail without the right recipe. From misused tech to missed opportunities for personalization, too many programs fall flat before they start. Here we break down 9 costly ABM pitfalls—and how to sidestep them with a Playbook built for performance. If ABM is on your roadmap for 2025, this is the insight your team can't afford to miss.| Media Logic
Many brands faced a Q1 filled with uncertainty, trend-chasing, and lack of clarity about what the next nine months might hold for their businesses. If this describes your past three months, you're certainly not alone. However, let's focus on the positives and the potential we all have in front of us to make the most of 2025!| Media Logic
At Media Logic, direct marketing is part of our DNA — and staying ahead of industry trends is key to delivering exceptional results for our clients. That’s why we recently convened for our first Direct Marketing Symposium — a collaborative event designed to inspire, inform, and innovate.| Media Logic
April 8, 2025| Media Logic
March 28, 2025| Media Logic
Medicare disputes between payers and providers can disrupt the healthcare landscape. Here's how to navigate these disruptions effectively.| Media Logic
When a Medicare competitor exits the market, it can create a window for health plans to attract former members who are seeking coverage.| Media Logic
Here's a look at the top 10 Media Logic articles covering key themes and the most relevant financial marketing topics in 2024.| Media Logic
From Medicare insights to audience segmentation strategies, our top healthcare marketing blogs of 2024 highlight the industry's trends.| Media Logic
November 15, 2024| Media Logic
Our 2025 Early Medicare AEP Outlook revealed a complex landscape of factors that may drive shopping and interest in making a plan change.| Media Logic
B2C brands are discovering the remarkable reach of social promotions.| Media Logic
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Our Medicare Benefits consumer survey reveals takeaways that can help marketing strategies to improve member satisfaction and retention.| Media Logic
Innovative CBO and D-SNP partnerships can help plans engage effectively and authentically with the communities they serve.| Media Logic
Our New-to-Medicare Consumer Survey looks at what truly matters to consumers just entering Medicare, and how those insights impact marketing.| Media Logic
When we make marketing decisions, we do so with facts. Check out our 2023 healthcare consumer surveys with insights right from the audience.| Media Logic
To capture older adults' feelings about senior living plans, Media Logic conducted a survey on attitudes toward various housing options.| Media Logic
Healthcare teams, we're betting you've seen your share of short, vertical social videos. Here are our tips to get your brand started.| Media Logic
With rule changes, financial pressures, the election and a series of lawsuits against CMS, there's a lot of disruption heading into 2025 AEP.| Media Logic
In our survey of 2024 media preferences of older adults, get insight into the media habits that matter for acquisition and retention.| Media Logic
Will traditional payments yield to innovative digital solutions in the travel and hospitality sector?| Media Logic
Our 2024 Outlook of Older Adults Survey delves into the perspectives, concerns and aspirations of seniors for the upcoming year.| Media Logic
A recent consumer survey delved into buyers' 2024 Medicare AEP experience to gain perspective and provide marketers with actionable insights.| Media Logic
2024 is sure to be a busy year in the Medicare market. Here are the major events on our radar and how payers can work around them.| Media Logic
