Hear directly from leading female voices in technology journalism about their experiences as women in tech.| Publitek | Innovative marketing for B2B tech companies
Connect 2025 is where B2B tech marketers, editors, and partners get together to break down tricky tech in a way that really clicks. With hands-on sessions and plenty of chances to have meaningful discussions, it’s all about sharing ideas and learning from each other.| Publitek | Innovative marketing for B2B tech companies
Publitek is a full-service marketing agency specializing in B2B technology marketing and strategic communications for innovative tech & engineering companies.| Publitek | Innovative marketing for B2B tech companies
As technologies advance, buyer journeys fragment, and global markets become more nuanced, B2B marketers and the trade media alike are under increasing| Publitek | Innovative marketing for B2B tech companies
Two years ago, we explored the rapidly changing social media landscape, focusing on Twitter’s transformation into X, the rise of Threads, and the changing| Publitek | Innovative marketing for B2B tech companies
Women’s participation and leadership in science and technology is such an important subject. Publitek CEO Nick Clark looks at the data.| Publitek | Innovative marketing for B2B tech companies
Generative Engine Optimization (GEO) is rapidly emerging as the new frontier for how brands appear in AI-driven search results, resulting in great brand awareness and even as a source of website traffic. According to SEOClarity, B2B companies can expect to see up to 30% of referral traffic coming from ChatGPT. Introduction The Impact of […]| Publitek | Innovative marketing for B2B tech companies
But when you’re being evaluated against revenue and profits, not click-through rates, the evidence for focusing on brand building becomes harder to ignore.| Publitek | Innovative marketing for B2B tech companies
A data-driven view of the top performing companies across the electronics industry The electronics industry thrives on innovation. But when it comes to public relations, many brands still rely on outdated metrics like share of voice or coverage volumes to measure PR success, which only tell part of the story. In today’s competitive landscape, electronics […]| Publitek | Innovative marketing for B2B tech companies
For those connected to the semiconductor industry, calling the past five years “interesting” would be an understatement. While COVID-19 exposed glaring supply chain vulnerabilities, the rise of compute-heavy technologies — electric vehicles, cryptocurrencies, data centers, and AI — has dramatically shifted the landscape of semiconductor supply and distribution. Recent market dynamics remain perplexing even for […]| Publitek | Innovative marketing for B2B tech companies
The tech B2B buyer’s journey has grown increasingly complex and nonlinear, demanding a more strategic approach to engage potential customers. Most modern buying teams consist of six to ten members, each with unique information needs and preferred channels for consuming content. These individuals often avoid direct engagement with salespeople, opting instead to conduct nearly 70% of their buying […]| Publitek | Innovative marketing for B2B tech companies
Video excels at educating and compelling technical personnel looking for a new product or service. See real examples from Publitek.| Publitek | Innovative marketing for B2B tech companies
