Not all content is built to rank: 7 goals for smarter content strategy
In a time where traffic and rankings don’t tell the full story, these 7 goals give your content purpose and eyes on the metrics that matter.| Searcht
The Searcht Blog is packed full of useful advice for SMEs who want to learn about search marketing. Deep-dive into all things SEO, Paid Google Ads and Content Strategy.| Searcht
In a time where traffic and rankings don’t tell the full story, these 7 goals give your content purpose and eyes on the metrics that matter.| Searcht
Digital PR was once hailed as the smarter, scalable upgrade to link building. It earned high-authority links, secured media mentions, and boosted search visibility – all while aligning PR storytelling with SEO performance. It worked. It still works. But as search changes, so must our approach. We’re entering a new era shaped by AI-led discovery...| Searcht
TL;DRWhat’s changed:AI tools like Google’s AI Overviews, ChatGPT and Perplexity are reshaping how students discover universities – surfacing answers without the need for clicks. Why it matters: Visibility in these environments is now as critical as traditional rankings. Universities that adapt their SEO strategies are gaining the upper hand in enrolments. What to prioritise: Bottom... The post Search Visibility and Enrolments: How SEO is Evolving for Australian Universities appeared fir...| Searcht
For years, SEO success meant one thing: rank for the right keywords, get the click, job done. But that playbook? It’s wearing thin. Search is fragmenting. With Google’s AI Overviews, ChatGPT, and other answer engines, the way people discover content has changed. Searches aren’t tidy strings of keywords anymore, they’re messy, intent-rich questions. And often,...| Searcht
AI Overviews are changing how people search, and who gets seen. Here's how to protect your brand visibility and stay competitive in Google.| Searcht
Optimise your ecommerce shop to drive more organic traffic and sales. Here's 45 tips in one handy eCommerce SEO checklist. Check it out and download...| Searcht
Learn how SEO boosts brand visibility and credibility. Discover why CMOs should invest in organic growth to build lasting connections and drive long-term success.| Searcht
Discover how to effectively measure SEO success and determine the real value of your strategy with our insightful guide.| Searcht
Feeling the heat from declining organic traffic? Identify the problem, analyse folders and search terms, and take action to improve your site's visibility.| Searcht
Learn how to budget for SEO in 2024 by aligning your investment with business goals, industry competition, and digital presence for maximum ROI.| Searcht
Are Google Ads stealing your organic traffic? Learn how paid search impacts organic leads and how to make both channels work together without cannibalising each other.| Searcht
Hubspot referred to it as 'The blogging tactic no one is talking about' and it might be the easiest way for you to increase organic traffic to your blog.| Searcht
Many companies put more SEO effort into their product pages. In fact, category pages often drive more traffic to your site than product pages.| Searcht
As a measure against inaccurate information, Google wants to serve users trustworthy search results from authoritative sources. So what should you be doing?| Searcht
Managing Google Ads might seem simple at first glance, but achieving optimal results requires significant time and effort. Whether you are a small business owner or handling a large account at an agency, it’s essential to understand the true time commitment involved. This blog post will break down the various aspects of managing Google Ads,...| Searcht
Don't waste time and resources on the wrong agency. Read this guide before making your decision about content marketing vs. SEO.pen_spark| Searcht
Unlock the power of SEO in your digital marketing toolkit. Discover its game-changing synergy with Google Ads, content marketing, and digital PR.| Searcht
Explore the strengths and synergies of both SEO and SEM in the digital landscape. Dive deep into why a combined approach is the key to maximising online visibility and driving meaningful web traffic.| Searcht
