How to Fix Incorrect Data Aggregation in Looker Studio
Are your Looker Studio numbers wrong? Learn to spot and fix silent aggregation mistakes like averaging CTRs, incorrect data blends, and COUNT_DISTINCT errors.| Analytico
In the realm of data analysis, Google Analytics 4’s Explorations unveils complex insights, by delving deeper into user behavior and refining strategies.| Analytico
The Messy Middle is a model that Google developed and released to describe how consumers make decisions. It stands for a new paradigm for funnel definition, to put it another way. Although they differ from the established conventional models, the phases of digital marketing are quite constant and well laid out.| Analytico
A marketing funnel allows businesses to influence their target audience through various stages in their buyer’s journey. Here is how to build a marketing funnel.| Analytico
Google Analytics has recently added a new update called Google Analytic G4, that includes some new features to help you gain better insights.| Analytico
Bridge the gap between virtual clicks and real-world success with Google Ads offline conversion. Track and measure offline conversions from online ads.| Analytico
Conversion Rate Optimization involves web design, content, CTAs, landing pages, and forms optimization via personalization, analytics, and testing.| Analytico
To ensure the accuracy of your GA4 data set up conversions, activate signals, link BigQuery, search console, remove unwanted referrals and extend retention| Analytico
How to Create a Dashboard in Power BI? Import data, establish relationships between data, make a report, then pin data to the dashboard and customize.| Analytico
Creating a GA4 dashboard is crucial for visualizing and analyzing key performance metrics, enabling data-driven decision-making and strategy optimization.| Analytico
Custom dashboards improve engagement in an accurate manner, ensuring stakeholders can easily interpret relevant insights, and enhancing decision-making.| Analytico
Are your Looker Studio numbers wrong? Learn to spot and fix silent aggregation mistakes like averaging CTRs, incorrect data blends, and COUNT_DISTINCT errors.| Analytico
Analytico is a Google Analytics agency helping organizations gain competitive advantage through smater use of digital analytics.| Analytico
To measure Digital Marketing ROI track KPIs like CLV and ROAS, analyze via tools like Hootsuite, GA4, and Tableau, and report and implement changes| Analytico
Optimize website performance with web tagging best practices. Prioritize, streamline, and minimize redundancies for a better user experience.| Analytico
Integrate Google Tag Manager with Shopify for simplified tracking and analytics, enhancing your e-commerce performance| Analytico
Learn how to add Google Analytics 4 to a WordPress site. Adding GA4 to WordPress ensures tracking and valuable insights, optimizing site performance.| Analytico
Your Looker Studio dashboard appears flawless. The scorecards are meticulously aligned, the color palette is on-brand, and every chart loads without a visible error. But what if the numbers themselves—the very insights you depend on for critical business decisions—are fundamentally incorrect? The most pernicious errors in data visualization are not those that break a dashboard; […]| Analytico
Install Google Tag Manager on WordPress to track user interactions, improve marketing insights, and enhance performance.| Analytico
Google Analytics in WordPress offers critical insights into visitor behavior and site performance for better engagement and business success.| Analytico
How to do funnel analysis in GA4? You can create funnel exploration reports, add custom steps and, dimensions, and apply comparisons, and filters.| Analytico
The guide to conversions in GA4 - conversions are a desired action by users. Track them in Engagement, User Acquisition, Conversion Path, and Exploration.| Analytico
These GA4 definitions are crucial for using GA4's enhanced tracking and analysis capabilities, for precise and insightful data-driven decisions.| Analytico
Maximize Your Marketing and Analytics with Google Tag Manager Unlock the full power of Google Tag Manager with expert implementation, optimization, and support that streamline your digital marketing and analytics tracking—without the hassle. Get a Tag Audit Eliminate Tagging Headaches, Maximize Your Insights Google Tag Manager (GTM) is a powerful tool that allows you to […]| Analytico
Ready to Get Started? With our presence in both US (Charlotte, NC) and Canada (Toronto, ON and Calgary, AB), we are well-positioned to help organizations all over North America throughout their analytics strategy. Get in touch with us if you are looking for an audit of your current digital analytics, analytics training for your team […]| Analytico
For efficient tracking & analysis with GTM install GTM tags, and use events in analytics tools to collect relevant data for insights and increased ROI| Analytico
Top e-commerce events to track for Shopify Store include view item, add to cart/remove from cart, add payment info, refund, and add to wishlist| Analytico
Google Tag Manager makes it easier to implement analytics trackings through a centralized tag management system.| Analytico
Custom dimensions are customizable parameters in (GA4), allowing you to track user-related information. Tailoring data that fits your business goals.| Analytico
Common mistakes in GTM implementation include forgetting to publish the GTM container, name updated versions, or incorrectly implementing the GTM snippet.| Analytico
Choosing the right Google Tag Manager consultants involves selecting people with technical skills, customization abilities, good communication, and pricing| Analytico
Choosing the best Google Tag Manager plugin for WordPress ensures seamless integration, accurate tracking, and efficient data management.| Analytico
Google Tag Manager variables are dynamic placeholders that capture and pass information. They enable efficient, customized tracking setups.| Analytico
ECommerce Conversion Rate Optimization (CRO) maximizes sales by increasing the percentage of visitors, enhancing ROI and customer satisfaction.| Analytico
Facebook ads help you drive your conversion. Maximize your impact, boost conversions, and create lasting connections by retargeting on Facebook.| Analytico
Set up events for GA4 e-commerce reporting, then analyze reports like Ecommerce purchases, Demographic details, Tech, Conversion Paths, and Explorations| Analytico
gtag or Google tag is a single code (gtag.js) deployed across a website that collects and sends data to all the Google destinations (GA4 and Google Ads)| Analytico
Google Tag Manager simplifies tracking by allowing easy tag management, enhancing website analytics, and improving marketing effectiveness.| Analytico
GA4 event parameters are key-value pairs added to events for detailed insights. They help track specific user actions, like product details in e-commerce.| Analytico
Transitioning to GA4 with Google Tag Manager is vital for improved analytics and seamless tracking, ensuring accurate data collection and insights.| Analytico
Enhance your digital marketing strategy with top Google Tag Manager tools and extensions. Streamline tracking for efficient analytics and decision-making.| Analytico
Tracking button clicks in Google Analytics helps measure user interactions and engagement, providing insights to optimize website and user experience.| Analytico
Google Tag Manager manage tags by allowing users to add, edit, and track website analytics without coding.| Analytico
Advanced GTM techniques use custom variables like user-defined and data layer variables and triggers for deeper insights and precise and flexible tracking.| Analytico
Non-fungible tokens (NFTs) have emerged as a transformative force in the digital economy, reshaping the way we own, trade, and create value. From digital artwork to exclusive music albums and gaming assets, NFTs are becoming mainstream. The NFT market’s average revenue per user is projected to reach US$52.3 in 2025. The United States is anticipated […] The post Selling NFTs with Shopify: A Beginner’s Guide to Digital Collectibles appeared first on Analytico.| Analytico
Driving traffic to your Shopify store in 2025 boosts visibility, increases sales, builds brand loyalty, and ensures growth.| Analytico
Running an eCommerce business means handling countless daily tasks like order management, customer communication, and inventory updates. Do you ever wish there was a magic button to handle your Shopify store’s daily tasks? Shopify Flow is that magic button that can help simplify your daily dozens of tasks, giving you more time to streamline your […] The post How to Use Shopify Flow to Automate Your Store appeared first on Analytico.| Analytico
Server-side tracking ensures secure, accurate first-party data collection, enhancing user privacy, data control, and marketing effectiveness.| Analytico
Server-side vs client-side tracking is crucial for optimizing data accuracy, user privacy, and website performance.| Analytico
Preventing tags from firing on reloads ensures accurate analytics, avoids inflated metrics, improves data reliability, and minimizes resource waste.| Analytico
Facebook Conversions API enhances ad performance by tracking accurate user actions, reducing data loss, and improving ROI insights.| Analytico
Conversion API mitigates cookie depreciation by ensuring accurate data tracking, and optimizing marketing performance effectively.| Analytico
In the battle of Facebook tracking tools, every click matters for running successful ad campaigns. But how do you ensure your tracking tools are delivering the complete picture? You are lagging far behind if you are still relying on outdated tracking methods. Facebook offers two powerful solutions: the traditional Pixel or the advanced Conversion API. […] The post Facebook Conversion API vs. Meta Pixel: Why It’s Time to Upgrade appeared first on Analytico.| Analytico
The Data Layer in GTM stores data for tracking user interactions, ensuring accurate, organized data collection for analytics and marketing.| Analytico
Tracking Facebook events with Google Tag Manager helps optimize ad targeting, measure conversions, and enhance marketing campaign performance.| Analytico
Google Tag Manager Trigger activate tags based on specific events or conditions, essential for accurate tracking.| Analytico
