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From:
Analytico
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What is the Data Layer in Google Tag Manager and How is it Used?
https://www.analyticodigital.com/blog/what-is-the-data-layer-in-google-tag-manager-and-how-is-it-used
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data layer
gtm data layer
The Data Layer in GTM stores data for tracking user interactions, ensuring accurate, organized data collection for analytics and marketing.
