Can a Contextualized CLT Replicate Real-World HUT Results? - Curion Insights
Curion and Reckitt show how contextualized CLTs fragrance testing can replicate real-world HUT results.| Curion Insights
Curion and Nestlé applied structured thinking frameworks to sensory research, improving clarity, speed, and strategic impact across the research lifecycle. The post Structured Thinking in Research for Clarity, Speed, and Impact appeared first on Curion Insights.| Curion Insights
Curion, Cargill, and partners explored aroma innovation in horse feed, revealing how scent drives owner trust, product appeal, and cross-market differentiation. The post Designing Signature Scents for Horse Feed appeared first on Curion Insights.| Curion Insights
Curion and Impossible Foods tested QDA® against choice-based methods for plant-based products, showing when speed, rigor, and consumer input best align. The post Comparing Sensory Methods for Product Optimization appeared first on Curion Insights.| Curion Insights
A Curion study compares QDA® and Universal Scale in meat snack profiling, revealing shared insights, unique strengths, and implications for product strategy. The post Comparing Curion QDA® and Universal Scale for Meat Snack Profiling appeared first on Curion Insights.| Curion Insights
Curion and Reckitt show how contextualized CLTs fragrance testing can replicate real-world HUT results.| Curion Insights
Explore Curion at Pangborn 2025: view our scientific posters, register for our workshop, and book time to meet with our sensory research experts. The post Curion’s Sensory Science Highlights at Pangborn 2025 appeared first on Curion Insights.| Curion Insights
Discover casual dining insights that reveal what drives choice, loyalty, and satisfaction - backed by data, real dining experiences, and the Curion Score.| Curion Insights
Shilpa utilizes her vast neurobehavioral knowledge to consumer research methodologies, passionate about human psychology and decision-making.| Curion Insights
A tenured CPG veteran, Rebecca leverages her field expertise to construct sensory and consumer studies that optimize product development, spark innovation, and empower clients' long-term growth.| Curion Insights
Discover why Overall Liking (OAL) is outdated and how the Curion Score™ provides a superior, more actionable benchmark for product performance.| Curion Insights
Curion leaders Keren Novack and Rachel Buss join the Women in Restaurant Leadership podcast to discuss career growth, customer insights, and building cultures that empower women in the restaurant industry. The post Data, Decisions, and Doing the Work with Keren Novack and Rachel Buss appeared first on Curion Insights.| Curion Insights
Restaurants are taking their signature sauces to grocery shelves, but with rising dupe culture and shifting loyalty, brands need to think before making the move.| Curion Insights
Join Coty, Estée Lauder, Reckitt, and Kenvue on stage with Curion at Quirk’s New York 2025 to explore how agility, insight, and regulation are shaping beauty and health innovation.| Curion Insights
Curion uncovers the emotional and functional drivers behind skincare loyalty in a consumer journey study. This report uncovers the skincare consumer journey, revealing unmet needs, innovation gaps, and what it takes to become essential in consumers’ routines.| Curion Insights
Companies have multiple products at varying stages at any given time. Does your product truly fill a gap for your target audience? Are you launching the best version of your product? Where can your product be optimized? Through the art of product testing and consumer insights, we’re unveiling solutions behind 5 instrumental stages, from exploration to renovation, that exist across the product and consumer insights landscape.| Curion Insights
How are different consumer activities being influenced by the rapid growth of technology and digitization of brands? Deep explorations into advanced digital technologies and solutions can bring brands closer to their target consumers.| Curion Insights
“It’s so important that everyone knows their worth and power within the company, and that happens through respect,” says Curion President Keren Novack.| Curion Insights
Curion takes Quirk's London to discuss how top RTD vodka seltzer brands really perform in blind taste tests. Discover the sensory drivers behind consumer preference and how emotional response shapes product success.| Curion Insights
Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success.| Curion Insights
As CPG brands lose ground to smaller players, Curion’s Tessa Weigand writes on Food Dive that product quality in CPG (not deeper cost cuts) is the key to winning back consumer loyalty.| Curion Insights
Curion events, including interactive workshops, thought-provoking panel discussions, industry tradeshows, and conferences.| Curion Insights
Your product from every angle. Dynamic product evaluation considers every component of products: the complexity of its consumers, how these consumers interact with packaging, and the full spectrum of the product experience. To form a comprehensive product narrative, we curate a unique insights strategy that weaves together in-facility testing, our Digital-Solutions Toolkit, in-context testing, and […]| Curion Insights
Curion's global Curion Certified Partners™ program consists of field sites and moderators who are individually selected, trained, and equipped to operate under Curion's highest standards of excellence.| Curion Insights
Learn how the legacy brands triple threat of shifting consumer preferences, inflation, and regulatory scrutiny is putting products at risk.| Curion Insights
Reckitt and Curion are redefining product innovation by prioritizing emotions product research KPIs to transform consumer understanding.| Curion Insights
CPG brands must prioritize product quality over other marketing tactics to reverse declining market share crisis and regain consumer loyalty.| Curion Insights
Nestlé and Curion present at IIEX North America 2025 to show how structured thinking frameworks drive faster, clearer innovation and more confident product decisions.| Curion Insights
Curion and Sargento take the stage at Quirk’s Chicago to show how rapid co-creation cuts product development time by 80% and accelerates innovation.| Curion Insights
Innovation remains challenging for CPG brands, but overcoming common barriers like cost concerns can unlock new growth opportunities.| Curion Insights
Insights curated by Curion’s thought leadership experts for businesses seeking to enhance their consumer understanding and elevate their product strategies.| Curion Insights
UC Davis and Curion mark 50 years of Quantitative Descriptive Analysis (QDA), reflecting on its pivotal role in shaping consumer insights and product testing.| Curion Insights
Your New Action Standard Utilizing a vast database of 1.5 billion data points, the Curion Score™ evaluates product performance within the complete category context, incorporating a greater set of product performance indicators to provide a comprehensive metric that empowers your decision making process. https://vimeo.com/manage/videos/851070910/3f27536c61 Quantify your competitive advantage Unlock product insights beyond a single study […]| Curion Insights
Curion’s XP Framework is your guide to navigate the stages of product development to help you meet your business outcomes. - Curion Insights| Curion Insights
Consumer Centers Immerse yourself in the mind of the consumer. Facilities specifically designed and constructed to dissolve barriers between companies and their consumers through state-of-the-art technology, proven sensory research methods, and cutting-edge CLT solutions. Consumer Center Locations Each of our Consumer Center locations serves as a portal into the lives of consumers. Our growing number […]| Curion Insights
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Curion's 50 year history began with the development of QDA, now widely recognized and used as the foundation of many studies that involve the senses. Over half a century, we’ve learned valuable lessons dipped from the past, and the future of Curion remains bright.| Curion Insights
Brands must innovate or renovate as bold choices reshape industries while playing it safe risks irrelevance. % Curion Insights| Curion Insights
The Curion Score™ shakes up the vodka seltzer market in this latest study, revealing surprising 5-star winners. - Curion Insights| Curion Insights
With a whirlwind of changing trends based on changing consumer preferences, it can be difficult to know where to focus new product developments and existing optimizations for the best results for your brand. That’s why it’s crucial for brands to continue to stay ahead of the curve and understand their consumer behaviors and preferences that hold the power to make or break repeat product purchases.| Curion Insights
