Diversification Bias - Kent Hendricks
Diversification bias describes the tendency to choose more variety—to diversify—when making a simultaneous decision, and to choose less variety when making the same decisions sequentially.| Kent Hendricks
Marketing, Consumer Psychology, and Human Behavior| Kent Hendricks
Here are some of the most interesting things I learned this year: 1. Every iron object made before 1200 BC came from meteorites. ("Bronze Age iron: Meteorite or not? A chemical strategy") 2. Santa's reindeer are all female. Male antlers don't start growing antlers until February, so any reindeer with antlers hauling goods on Christmas Eve wouldn't be male. (FDA) 3. Cookie Monster eats approximately two dozen cookies for every Sesame Street episode filming. The cookies are baked at the home of...| Kent Hendricks
Here are some of the most interesting things I learned this year: 1. In 1992, Southwest Airlines and Stevens Aviation resolved a trademark dispute with an arm wrestling match between their CEOs. ("Armed and Dangerous: The Malice in Dallas") 2. Women are 1.8 times more likely to think the office is too cold. ("Overcooling of offices reveals gender inequity in thermal comfort") 3. By the time the Saturn V rocket clears the launch tower, it has burned 4% of its fuel. ("Rockets, SpaceX, and the q...| Kent Hendricks
In 1925 the Utah Idaho Sugar Company built a factory in Bellingham, Washington that produced sugar from beets. Previous attempts to build a factory in 1923 and 1924 failed because not enough farmers grew beets. That changed in 1925, and this is the first of a series of articles explaining why. The Utah Idaho Sugar […] The post Whatcom County dairy farmers and the Utah-Idaho Sugar Company in 1924 appeared first on Kent Hendricks.| Kent Hendricks
In June of 2022, the synod of the Christian Reformed Church will consider the report and recommendations of the Committee to Articulate a Foundation-laying Biblical Theology of Human Sexuality, or the Human Sexuality Report (HSR). The full report is here (the recommendations are found on page 148), and the Executive Summary is here. Most classes, several […] The post 25 Theses on the Human Sexuality Report appeared first on Kent Hendricks.| Kent Hendricks
Here are some of the most interesting things I learned this year: The healthier version of Quaker’s Apple Cinnamon Instant Oatmeal claims to contain 35% less sugar, but that’s only because the packaging is smaller. The sugar-per-unit is the same as the oatmeal in the regular-sized package. (“Quaker Oats boast 35 percent less sugar, actually […] The post 52 things I learned in 2021 appeared first on Kent Hendricks.| Kent Hendricks
Here are some of the most interesting things I learned this year: The bacteria RB41 is known to exist in only three places: showerheads, dog noses, and paleolithic cave paintings. (The Great Indoors: The Surprising Science of How Buildings Shape Our Behavior, Health, and Happiness) An average pair of jeans requires 6 miles of thread. […] The post 52 things I learned in 2020 appeared first on Kent Hendricks.| Kent Hendricks
A close look at the psychology of wine, how marketing affects your perceptions, and why you’re paying too much for wine. In 2002, four Wall Street businessmen sat down for dinner at the Balthazar in New York City. They ordered a Mouton Rothschild 1989 for the table. The Balthazar menu lists this wine at $2,000. […] The post Does expensive wine taste better? appeared first on Kent Hendricks.| Kent Hendricks
Diversification bias describes the tendency to choose more variety—to diversify—when making a simultaneous decision, and to choose less variety when making the same decisions sequentially.| Kent Hendricks
This is the story of the 1918 flu epidemic in Lynden, Washington—of how it arrived in Lynden, of the community’s response, and of the people it killed.| Kent Hendricks
Here are some of the most interesting things I learned this year.| Kent Hendricks
